Increasing Practice Production Every Year
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Advice for the Front Desk Team – Make the first phone call count. When a new patient calls, quickly make them feel like they’ll be in good hands at your practice. With excellent scripting, you can not …
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Create synergy between your website, blogs, email and social media accounts. The real power of the internet lies in its connectivity. Whatever you put online should have easy connectors to other …
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Advice to the Surgical Assistant – Give encouragement to patients. If patients are undergoing a lengthy or uncomfortable procedure, compliment them a few times during the appointment. They’ll …
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Review quarterly performance. How close is the practice to reaching its goals for referrals, production, collections, etc., for this quarter? Which systems need improvement to hit established targets …
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Advice for the Surgical Specialist – Follow up personally with patients after treatment. Show patients how much you care about them. The evening after treatment, call them at home to ask how they’re …
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File insurance claims daily. Filing and keeping track of insurance is critical for optimal cash flow. It’s easy to postpone filing insurance claims, but this can lead to financial problems if allowed …
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When a patient says “No” to implants today, it may mean “Yes” later on. Many patients who don’t accept implants immediately may eventually do so. Your task is to make sure they come back to your …
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Set the bar high for customer service. Your customer service is being judged not only against other dental and medical practices but also retail stores, restaurants, hotels and other places patients …
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Training should include scripting based on step-by-step documentation. When a practice has documented, step-by-step systems and a team that’s trained on those systems with scripting, doctors can focus …
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Advice for the Entire Staff: Build and transfer trust in the doctor’s recommendations. Many patients feel uncertain about whether or not they’re doing the right thing, especially when it’s unfamiliar …
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Performance Target: Implement 15 ongoing referral marketing strategies. A consistent marketing program requires more than just a few strategies. By using 15 strategies throughout the year, referrer …
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Advice for the Surgical Specialist: Explain that implants take less time than before. When implants were first widely publicized, it could take 6–9 months to complete treatment. Some patients believe …
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