Advice for the Marketing Coordinator – Set marketing targets for the year. Measurable targets help drive performance. If the target is to increase referrals 15% annually, you must also set weekly and …

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To avoid seeming negative, think about something positive. It’s only human to have bad days, moodiness or doubts. However, you need to insulate patients from such negativity. Try this: just before …

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Advice for the Front Desk Coordinator – Write down patients’ personal details. Document what you learn about new patients during their first phone call to the practice. At the morning meeting on the …

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Recognize the need for assessment. Just as you examine your patients before treatment, your practice should be examined periodically. Don’t try to do it yourself. The business analysis of a practice …

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Get the best price on anything the practice buys. There may have been a time when you didn’t have to worry about controlling expenses, but those days are gone for most practices. Get in the habit of …

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Change décor to change perceptions. The image and appearance of your practice influences your level of case acceptance and patient satisfaction. To change patient impressions of the practice, upgrade …

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Advice for the Marketing Coordinator – Maintain enthusiasm. In your position, you are often the public face of your practice. A pleasant demeanor and an enthusiastic manner help build strong …

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Create better interoffice communication. Any patient who is referred for interdisciplinary care should trigger a conversation between the two offices. All too often, written communication goes unread …

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Check Key Production Indicators (KPIs) weekly. To track performance, doctors should use 12–15 KPIs, including: Production Collections Overhead Case acceptance Profitability Once you …

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Maintain a lively practice atmosphere. Professionalism and attentive care don’t preclude pleasant human interaction around and with patients. As long as it doesn’t interfere with the quality of …

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Advice for the Treatment Coordinator – Use “habit triggers” to bring out your winning personality. A habit trigger is a simple sentence you repeat to yourself to reinforce a positive attitude before …

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Turn cost containment into a staff project. If practice overhead is higher than 50% of total revenue, there are almost certainly areas where costs can be reduced without negative consequences. The …

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