Advice for the Marketing Coordinator – Improve interpersonal skills. Learn as many personal details (family situation, hobbies, favorite foods, etc.) as you can about referring doctors and their …

Continue Reading about Advice for the Marketing Coordinator – Improve interpersonal skills. →

Offer more value to your patients. In today’s post-recession economy, people want more value for their money. For your practice, this means providing excellent customer service, offering multiple …

Continue Reading about Offer more value to your patients. →

Take the time to answer patients’ questions fully. When patients ask you questions, give them the answers they need. Even if it’s something you’ve already explained to other patients… or if you think …

Continue Reading about Take the time to answer patients’ questions fully. →

Advice for the Marketing Coordinator – Market consistently. To ensure the best marketing results, consistency is critical. Use strategies on an ongoing basis throughout the year. Haphazard marketing …

Continue Reading about Advice for the Marketing Coordinator – Market consistently. →

Protect your practice’s website from hackers. Cyber criminals can steal sensitive patient information… names, addresses, Social Security numbers and perhaps even financial data… from your website. …

Continue Reading about Protect your practice’s website from hackers. →

Thank patients for arriving on time. Whether by saying “Thanks,” noting that they’re 10 minutes early, or acknowledging it in some other way, the front desk coordinator and others should let patients …

Continue Reading about Thank patients for arriving on time. →

Perform a systems audit. Over time, most offices outgrow their systems for handling the day-to-day demands of patient care and administration. By conducting a systems audit, your practice can …

Continue Reading about Perform a systems audit. →

Say “Yes” to patients frequently. Patients love to hear the word Yes, because it represents cooperation and convenience. Give them as many Yes’s as possible, such as: Yes, we can see you on …

Continue Reading about Say “Yes” to patients frequently. →

Update patient contact information to reduce no-shows. Go through your patient database, removing and replacing disconnected phone numbers and bad email addresses. When they come in, ask patients for …

Continue Reading about Update patient contact information to reduce no-shows. →

Advice for the Marketing Coordinator – Reach out to new dentists and their teams. New dentists represent an excellent opportunity to build your referral base. Use web searches, community newspapers …

Continue Reading about Advice for the Marketing Coordinator – Reach out to new dentists and their teams. →

Use “active listening” with patients. Demonstrate that you understand and respect what patients are saying by listening for their key points and repeating them in your own words in a questioning tone …

Continue Reading about Use “active listening” with patients. →

Before buying new technology, check the reviews. When you need to purchase new equipment or software for the practice, don’t rely solely on the manufacturer’s marketing materials. They will …

Continue Reading about Before buying new technology, check the reviews. →