Performance Target: Track the number of referrals and the production from each referral source. Marketing works best when you track results. Many practices have no idea what their marketing efforts …
Advice for the Doctor – Try not to react defensively to unfavorable social media reviews.
Advice for the Doctor – Try not to react defensively to unfavorable social media reviews. The age-old advice to pause and take a deep breath before responding in confrontational situations certainly …
Take care of yourself.
Take care of yourself. Many surgical specialists and team members risk their health by not eating properly, exercising regularly, or getting enough sleep. With this kind of unhealthy lifestyle, you’re …
Watch for ways to collaborate with team members.
Watch for ways to collaborate with team members. In a well-run practice, each team member’s individual responsibilities are clearly spelled out. Yet there are always opportunities for staff members to …
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Memorize the practice’s vision.
Memorize the practice’s vision. Your surgical practice will achieve greater success—more quickly—if everyone on the team knows what success looks like. That’s what a vision statement provides. Created …
Seek continual training.
Seek continual training. The demands faced by surgical practices are constantly changing… and the only way to keep up is with ongoing training. Staff members should receive training every year in …
