Systems take time. Too many practices try to update or upgrade their internal operational systems all at once and this usually doesn’t work. It takes at least a year to redo the major systems in a …
The economy doesn’t matter if…
The economy doesn’t matter if...you have enough referrals. Specialists only need to achieve one metric to perform well, and that is the number of referrals. …
Become a leader in your dental community.
Become a leader in your dental community. If you want to add a huge dimension to your referral marketing, become involved in your local dental community. Not only will you contribute to improving the …
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Raise your fees.
Raise your fees. Keeping your fees lower to retain patients and attract referrals does not work. Instead, improve your customer service and create an incredible patient experience and raise your fees …
Reduce mistakes.
Reduce mistakes. All businesses, including dental practices, make mistakes. Making a mistake once or even twice is understandable. Having more than that each day means that no one is learning from …
Don’t tolerate unimportant and undesirable conversations.
Don’t tolerate unimportant and undesirable conversations. Some practices have a toxic environment with some staff members. The more you engage in conversations that are negative or disruptive, the …
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We say it again….
We say it again…. Referral marketing is all about relationships. The deeper the relationship, the more referrals you will get and referral sources you will keep. …
Get motivated again about referral marketing.
Get motivated again about referral marketing. Do you remember when you first started out as a specialist? During this time, you probably went out of your way to meet and greet referring doctors in the …
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Is your schedule mathematically designed?
Is your schedule mathematically designed? The key to excellent scheduling is to start with a practice production goal and then build the schedule to make sure it is achieved. How Would You Like to …
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Do you really have to increase production?
Do you really have to increase production? The answer is a resounding yes, because higher staffing costs combined with the last two years of inflation mean higher overhead. Production is the antidote. …
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Do you have three months of cash?
Do you have three months of cash? In the last few years, we’ve had some large challenges in dentistry. The pandemic was huge, and its effects are still being felt today. The future will also have …
Referral marketing is a science.
Referral marketing is a science. Referral marketing is not a set of gimmicks or deliveries. It is an actual science with mathematical approaches that virtually guarantee you can increase your …
