Ask more questions. When you get together with referring doctors, take time to ask broad questions. This is how you get people talking, get to know people, and build great relationships. JUST …
Don’t overcomplicate your practice vision.
Don’t overcomplicate your practice vision. Having a vision for your practice is remarkably simple. It answers the question, “Where are you going?” EXCLUSIVE 20% Savings for Tip of the Day …
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The 80:20 principle.
The 80:20 principle. The 80:20 principle states that 80% of our results in life come from 20% of our effort. Be sure to figure out which 20% of your effort gets the bulk of your results and focus on …
What are your “islands of happiness?”
What are your “islands of happiness?” We all have “islands” in our lives that make us happy. What are your islands of happiness? How can you make your practice a bigger and better island of happiness …
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Don’t overthink your marketing strategies.
Don’t overthink your marketing strategies. In most cases it makes sense just to roll out the marketing strategy and see what happens. If it feels relevant and logical, give it a try and measure the …
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What works today…
What works today…When it comes to referral marketing always remember that what works today will not work tomorrow. There comes a time when the effectiveness of a marketing strategy runs out. JUST …
Are you prepared for emergencies?
Are you prepared for emergencies? Do you have a plan for an emergency such as fire, flooding, equipment failure, etc.? Smart practices have contingency plans. EXCLUSIVE 20% Savings for Tip of the …
What if I don’t know what our brand is?
What if I don’t know what our brand is? Every practice has a brand. Make sure yours is one of your choosing. Otherwise, you may end up looking like everyone else. …
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Some practice actions should simply be eliminated.
Some practice actions should simply be eliminated. Every practice has “legacy tasks” that are no longer relevant. When they are identified, eliminate them. …
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Is referral marketing a science?
Is referral marketing a science? Absolutely! After 38 years we have distinctly proven that the right scientific approach to referral marketing works almost every time to increase referrals and …
Set your priorities daily.
Set your priorities daily. Every morning every team member and doctor should ask one question: What is the single most important priority I have for today? This will create a focus to move the …
Who is responsible?
Who is responsible? Every job in the office should have someone who is responsible. When no one is responsible, everyone thinks it is always somebody else’s job and nothing gets done. …
