You need at least 15…Referral marketing is a science and after 38 years of consulting we can report to you that you need at least 15 strategies functioning together at all times. Furthermore, you …
Inconsistency creates failure.
Inconsistency creates failure. Of the eleven categories we have identified that lead to referral marketing failure, inconsistency is not only number one, but number one by far. Don’t be the specialty …
Can improving practice systems be easy?
Can improving practice systems be easy? Yes, especially if what needs to be done is prioritized and addresses one part of one system at a time. …
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When will the staffing shortage end?
When will the staffing shortage end? No one knows the exact answer, but it may take a while. The key is to build a great culture of positivity and have clear recruiting and hiring models that work for …
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Tell every patient that you’re committed to optimal oral health.
Tell every patient that you’re committed to optimal oral health. This is always a great statement to let patients know that based on any procedure that they need, the practice is always committed to …
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Should you really have seasonal fluctuation?
Should you really have seasonal fluctuation? Specialty practices lead themselves to seasonal fluctuation for numerous reasons. However, it is usually inconsistent referral marketing that creates …
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Train your professional relations coordinator (PRC) and then train them again.
Train your professional relations coordinator (PRC) and then train them again. Train your PRC consistently and ensure that he or she is adding to their referral marketing knowledge and bringing new …
Collections count.
Collections count. Make sure your practice hits the Levin Group target of collecting 98% of all adjusted production every year. EXCLUSIVE 20% Savings for Tip of the Day Subscribers VIDEO COURSE …
Your costs have gone up.
Your costs have gone up. When costs go up, as they have in the last few years, the single best strategy to offset those costs is to increase practice production. This will keep your overhead …
Every team member needs to know exactly what to do.
Every team member needs to know exactly what to do. If you don’t have a list of exactly what each team member is to do each day, then put one together. When you do this, you’ll find that team …
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Review referral marketing weekly.
Review referral marketing weekly. Don’t let too much time go by between reviews of your referral marketing program and its results. A weekly analysis and broader monthly analysis will provide deep …
Innovation and marketing strategies.
Innovation and marketing strategies. Referral marketing is a science, and all sciences need ongoing innovation. One way to achieve this with referral marketing is to regularly introduce new, exciting, …
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