Increasing Practice Production Every Year
What new thing have you learned about a referring doctor? Every time you talk to a referring doctor you should learn at least one new thing about their practice or their life. Taking time to be …
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Be there when a referring doctor needs you. If you have not had the opportunity to help a referring doctor with an issue in the last 12 months, you are probably not communicating with them frequently …
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Why can’t we do it? This is a powerful question that should be asked when you’re told that something can’t be done. Of course, there may be incredibly good reasons for something not being done, and …
Do whatever it takes. Patients come with all types of behavior. Rather than viewing a patient who doesn’t behave the way you like as difficult, simply develop an attitude that you will do whatever it …
Former staff members can train new staff members. A terrific way to train new team members is to ask former team members if they would step in temporarily to train new people. This can be done …
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Don’t ignore problems with referring doctors. When you have a problem with a referring doctor, do whatever you need to do to solve it unless you’re willing to lose that relationship. Your good …
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It may be time to accelerate your referral marketing. The world is a little bit uncertain right now. Inflation, overhead, political issues, and other factors are creating a more difficult economy. The …
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Be proud of your longevity. If you have been in the practice for many years, you should be proud of that as an accomplishment. Remaining with a practice, continuing to contribute, and having a …
Call former staff members. The next time you need to fill a position you may want to contact former staff members who left for varying reasons. You’ll often find someone who is ready to come back …
Fun is everyone’s job. Don’t simply wait for doctors to create fun! Creating a fun practice can be everyone’s job and everyone should be participating. …
How much time does a PRC need? Cheating on PRC time is one of the top five reasons for referral marketing failure. Your professional relations coordinator (PRC) needs a minimum of 16 to 20 hours per …
Track referrals by percentage. Very often we meet specialists who have experienced a decline in doctor referrals, but they don’t really understand the cause. A terrific way to approach this is to …
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