Discuss your values. Don’t be afraid to tell patients about the values of practice, which often include integrity, compassion, and excellence. …
Somebody has to do it.
Somebody has to do it. Every day there are tasks in the office that must get done. If you see a task that is undone and you have time, why not jump in and just do it? After all, somebody has to do it, …
Make sure you know your anchor events each year.
Make sure you know your anchor events each year. An important referral marketing component is to have anchor (or large) events that you can market for six months and have many touches to referring …
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Are you willing to build relationships?
Are you willing to build relationships? There are some specialists that just don’t want to take the time to build relationships with referring doctors. We are not judging this, but want to point out …
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Compliment everyone.
Compliment everyone. If you give compliments all day long, the one person who benefits the most is you. It’s hard to run around complimenting people and not be happier and more energized …
Tell patients that you care.
Tell patients that you care. There’s no better strategy to help patients believe that the practice cares about them than to simply tell them. A simple statement such as, “We really care about you and …
Be positive about the future.
Be positive about the future. Countless studies show that positive people function better in life than others. It is not because they are smarter or more talented, it’s because their positivity allows …
Where do you get new referral marketing strategies?
Where do you get new referral marketing strategies? The answer is everywhere. You can look at what other specialists or other industries are doing, or even take marketing courses to come up with new …
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Make sure your front desk understands their role in marketing.
Make sure your front desk understands their role in marketing. The front desk staff is part of the referral marketing team even if they don’t think that way. One wrong statement to one person in one …
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Put down your device.
Put down your device. Periodically put your phone or other devices away. A great deal of stress and tension can be relieved if you just give yourself a break. Even 10 minutes can make a …
What is your five-year plan?
What is your five-year plan? If you cannot quickly answer this question, you need to spend some time thinking about it. What are you going to do? When are you going to do it? What results do you …
Yesterday is over.
Yesterday is over. Be careful not to hang on to a bad yesterday. Some people let yesterday’s bad day eat at them and destroy today. That’s why they tend to have bad weeks rather than just bad days. …
