Will a negative event hurt you? Over the last 38 years we have been contacted by many dentists after a negative event occurs in their practice. It could be a lawsuit, a patient requesting a refund, or …
Be the optimist.
Be the optimist. Whenever you communicate with referring doctors, be a positive voice. It is easy for people to feel anxious or concerned as changes take place in dentistry and in the world. However, …
If you want more referrals…
If you want more referrals…Periodically change your strategies. Referral marketing strategies are wonderful, but they can become boring. In fact, anything that happens repeatedly becomes familiar and …
How old are your job descriptions?
How old are your job descriptions? If you have job descriptions take them out, dust them off, and get everyone involved in updating them. Develop the new job descriptions with the team to get the best …
What do you do in the mornings?
What do you do in the mornings? We can’t stress enough how important we believe it is to have a morning routine. Every team member should walk into the office and have a checklist of how to start the …
The trash bag challenge.
The trash bag challenge. We recently read about a concept called the “trash bag challenge” that instructs people (who are willing) to collect unused items in trash bags and commit to throwing away one …
Thank your referring doctors.
Thank your referring doctors. Periodically we will repeat a version of this recommendation in our Tip of the Day. One of the most powerful strategies for referral marketing is to go out of your way to …
It’s time to get really serious about referral marketing.
It’s time to get really serious about referral marketing. Specialty practice is changing and there are many excuses about how your practice is doing. The solution has not changed. Intensive …
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What is the most important resource that we have?
What is the most important resource that we have? Some people would say money, others would say health, and there are also people who would say family. These are all great answers but there are many …
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How is your personal profit and loss statement?
How is your personal profit and loss statement? You should pay close attention to your profit and loss (P& L) statement at the end of each month. This is what good businesspeople do. But how are …
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What is your marketing communications program?
What is your marketing communications program? We recommend sending an email to patients every 30 days with a short practice update or news on interesting dental topics. Create simple and easy touch …
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It’s time to get fired up.
It’s time to get fired up. If you’re not fired up about referral marketing, you need to have a talk with yourself. If you were your own coach, you would advise yourself to get fired up about referral …
