Can you hire a trained PRC? Probably not. Professional relations coordinators (PRCs) are not individuals that can go to school to learn the job. They will need on-the-job training, and every practice …
Set your watch three minutes fast.
Set your watch three minutes fast. One of the greatest time management techniques is to set your watch three minutes fast and start to live as if that were the real time. You will be amazed at how …
Get everyone excited.
Get everyone excited. Adding anything new to the practice, such as launching a new service, should include getting everyone educated and excited. When the entire team gets behind a new concept, it …
Implementing a new service.
Implementing a new service. If you’re going to implement a new service in the practice, you should design a marketing communications program around that service. You can add information about the new …
When should you ramp up your referral marketing?
When should you ramp up your referral marketing? Your referral marketing program should always be firing on all cylinders. If you notice a flattening or dip in referrals, then you may need to ramp it …
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Why are you really doing this?
Why are you really doing this? One of the most powerful ways to re-energize yourself, your team, and your practice is to remember your purpose for doing what you do. Think back to why you became a …
If you want to improve case acceptance…
If you want to improve case acceptance…Stop focusing on whether a patient will accept treatment. Focus on helping people, demonstrating caring, and being a friend to the patient. When patients see …
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Find one expense today that you don’t really need.
Find one expense today that you don’t really need. Every practice gradually accumulates expenses that aren’t necessary. What is one expense you can identify today that you can eliminate because you …
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Study human relationships.
Study human relationships. Getting along with other people may be one of the most powerful ways to improve the quality of your life. Learning to relate to coworkers, understanding different behaviors, …
How is your energy?
How is your energy? Energy is your single most valuable resource. We often find the specialist will push as hard as they think they need to, but more and more specialists are beginning to become …
What about the referring doctors who aren’t your friends?
What about the referring doctors who aren’t your friends? You cannot be friends with all your referring doctors. There’s only so much time in life and you have many other obligations and …
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What job are you being hired to do?
What job are you being hired to do? Clayton Christensen, a former professor at the Harvard Business School, made it clear that most people don’t recognize the actual job they are doing. For example, …
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