Case presentation is also theater. Case presentation is a system and a series of steps that should be followed. You can virtually control patients' experiences, perceptions, and reactions by having …
Follow your systems by taking control.
Follow your systems by taking control. Taking control means moving patients in the right direction within the practice systems. For example, if you have the goal to only do your large cases in the …
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Control the patient experience.
Control the patient experience. Controlling the patient experience can create a better customer service perception than simply having a nice office. Relaying messages about caring, how well the …
You need new strategies.
You need new strategies. Referral marketing strategies can become boring over time just like anything else. You need to change them periodically simply based on understanding that something new can be …
Where are your referrals coming from?
Where are your referrals coming from? A referral marketing program is only as good as the information you have. Too many practices don’t ask how a patient found them or simply accept that a patient …
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The three levels of office managers.
The three levels of office managers. Levin Group has built a new model, identifying the three levels of office managers: The functional manager, which represents most office managers. The …
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Build your profit model.
Build your profit model. A profit model is a model of how the practice reaches end-of-year profit. For example, a model could look like this: 40% from fee-for-service, 40% from one insurance plan, and …
If you want more new patients, try this:
If you want more new patients, try this: Have the doctor call the referring patient to personally thank them for the referral. It does take a little bit of time, but it is seen as good relationship …
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Challenge the challenging economy.
Challenge the challenging economy. If you think the economy is worse than it was before or might decline further, then this is your wake-up call to increase your referral marketing. The first step is …
Just be friendly.
Just be friendly. We are often amazed at little gestures like the server at a Dunkin’ Donuts drive-through being nice, smiling, and maybe even recognizing you. These little gestures get our attention, …
Just stop that bad habit.
Just stop that bad habit. We all have habits that we would like to change. The easiest way to do it is to just stop. Spending endless time thinking about it, strategizing it, asking others about it, …
If you set goals, check them.
If you set goals, check them. Some people don’t set goals and we consider that a mistake. Setting goals gets you focused and fired up and it creates a desire for achievement. Other people set goals, …
