You need at least 15… Referral marketing is a science. You need at least 15 strategies always functioning together. You need to combine small, medium, large, and anchor event strategies. Keep in mind …
How do you get patients to like you?
How do you get patients to like you? Research has already established that people who like you will trust you more and accept more treatment. Dale Carnegie had it right in his book, How to Win Friends …
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Remember where you came from.
Remember where you came from. Every doctor and team member should take time to think back to their first days in practice. Why did you become a dentist or team member? The answer is because you wanted …
Promote interest-free financing.
Promote interest-free financing. One strategy to increase the use of interest-free financing, which always increases practice production and profit, is to tell every patient who calls that …
Your PRC is part of the team.
Your PRC is part of the team. Your professional relations coordinator (PRC), who may have the most significant job in the practice in terms of short-term and long-term success, must be part of the …
Inconsistency creates failure.
Inconsistency creates failure. Of the 11 categories we have identified that lead to referral marketing failure, inconsistency is number one by far. Don’t be the specialty practice that waits until you …
Everyone deserves respect.
Everyone deserves respect. In dental practices, every doctor, team member, patient, sales representative or person that enters the office deserves respect. You may feel like someone is annoying, …
What is your superpower?
What is your superpower? We believe that everyone has something special about them in their ability to relate to other people. Dentistry is a personal and relationship-driven business and …
Stay on top of trends in the profession.
Stay on top of trends in the profession. Successful dental practices utilize research and data to do strategic planning as well as to manage their day-to-day operations. There are many excellent …
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Don’t point fingers.
Don’t point fingers. Some referring doctors send cases that either should’ve never been started or have significant complications. Be certain to communicate to the referring doctor the exact situation …
Are you investing your time in the right places?
Are you investing your time in the right places? Specialists typically look for opportunities to meet and greet potential referring doctors. Unfortunately, many venues aren’t conducive to building …
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Do it now.
Do it now. Any task that takes less than three minutes should be done the moment you identify it. Otherwise, tasks are likely to pile up, be forgotten, or never get done. …
