Increasing Practice Production Every Year
How many new referring doctors have you added? Referral marketing should always make adding new referring doctors a priority. We know this works because we have seen it happen thousands and thousands …
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Are you paranoid? it has been well documented by business researchers like Jim Collins, author of Good to Great and Great by Choice, that Fortune 500 CEOs always have a high level of what he calls …
Effective leadership doesn’t have to be complicated. If you want to be a great leader you only need to do a few simple things. Come to work as the example of how you want others to act and behave, …
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Are you self-motivated? Probably not. Most people have some level of self-motivation, but not 100% or anywhere near it. External motivation is a powerful factor in helping people grow and reach their …
Expenses are always increasing. Inflation. Labor costs. Supply chain issues. We hear about these issues in the news every day and it happens in every industry including dentistry. The key is to …
Keep it simple. How many steps does it take for a referred patient to come to your office? You should actually map out exactly what happens from the first phone call all the way through to the first …
Are your systems integrated? It is not enough to simply have one good system. For example, we see specialty practices that have excellent marketing, but inferior new patient phone calls, consults, or …
Don’t be surprised that you have to repeat yourself. Part of leadership and management is repetition. First, people don’t always understand information fully the first time they hear it. Second, it is …
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Get some bids. Every year you should bid out your top expenses and this is especially true now that overhead is rising. Keep in mind that the objective is not simply to find the cheapest bid and go …
Be careful not to commit fraud. Patients sometimes make requests that may represent fraud. The patient might know it is wrong, but they may ask the practice to put a different date on an insurance …
Why are you really doing it? Some people hate to exercise. Some hate vegetables. Others detest their annual physical. But they exercise, eat vegetables, and go to their annual physical because they …
Read a biography. One of the best ways to get re-motivated and energized and bring back perspective is to read the biography of someone you respect. We always find out that even these world-class …
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