If you do a patient a favor…Any time you do something nice for a patient, express that you are happy to do it. For example, if a patient needs an early morning or late afternoon appointment and you’re …
Do something new and interesting.
Do something new and interesting. People like new and interesting things. For example, we are familiar with one practice that posts a movie review to their social media every Monday morning. The …
Really?
Really? We often hear the expression “Really?” when we have meetings with doctors and their staff. “Really?” is usually verbalized by a doctor who is shocked to find out about something inefficient …
Do you know the new codes?
Do you know the new codes? Every year dentistry and medicine launch new codes that they can use to increase practice production and revenue. Be sure to take the time to learn what the new codes are …
Are you tracking your referrals?
Are you tracking your referrals? We often meet specialty practices that don’t track referrals properly. For example, how many new patients state that they found your practice from your website when …
Is inconsistency hurting your referral marketing program?
Is inconsistency hurting your referral marketing program? We have a list of 10 factors that will hurt referral marketing. One item is far more important than the other nine: inconsistency. In fact, …
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Stop rushing!
Stop rushing! The number one complaint by customers when they call businesses is that they feel rushed. If you want to increase the number of patients in your practice, you should develop outstanding …
Check other buying options.
Check other buying options. There are other buying options that many practices never look at. They can include bulk purchasing, internet ordering, and buying groups. All these options have the …
How often do you use the word “certainly?”
How often do you use the word “certainly?” “Certainly” is one of the three words and phrases that are required to be used in every conversation by employees of the Ritz Carlton hotel chain. The Ritz …
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How many new referring doctors have you added?
How many new referring doctors have you added? Referral marketing should always make adding new referring doctors a priority. We know this works because we have seen it happen thousands and thousands …
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Are you paranoid?
Are you paranoid? it has been well documented by business researchers like Jim Collins, author of Good to Great and Great by Choice, that Fortune 500 CEOs always have a high level of what he calls …
Effective leadership doesn’t have to be complicated.
Effective leadership doesn’t have to be complicated. If you want to be a great leader you only need to do a few simple things. Come to work as the example of how you want others to act and behave, …
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