Advertise your charitable giving. During this NFL season, a sub shop called Jersey Mike’s has been advertising heavily about their charitable programs. They talk about how they’ve raised money for …
Why don’t people accept treatment?
Why don’t people accept treatment? One of the main reasons is that patients reject treatment is their availability. People seem to be busier than ever and often feel that they can either put off …
Periodically spot-check overhead.
Periodically spot-check overhead. Compare overhead percentages to national and regional averages to determine if the practice has been spending more than those averages. If so, take the time to find …
If you want to build a referral marketing program, start with a foundation in relationships.
If you want to build a referral marketing program, start with a foundation in relationships. Taking the time to get to know referring doctors, learning about them, and sharing enough about you will go …
Check carefully how much you’re spending on your SEO.
Check carefully how much you’re spending on your SEO. We are finding that many practices have increasing subscription costs and don’t have any idea what type of benefit is occurring. Speak frankly and …
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Have at least three parts to every patient customer service experience.
Have at least three parts to every patient customer service experience. One component is nice, but three is powerful. They might include greeting the patient warmly, asking every patient how their …
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If you purchase or add a new technology, make sure every patient knows about it.
If you purchase or add a new technology, make sure every patient knows about it. Patients interpret modern technology as leading-edge, and it enhances their image of the quality of the practice. …
Every time you communicate with the referring doctor try to learn one new personal thing.
Every time you communicate with the referring doctor try to learn one new personal thing. Each time you speak to or get together with the referring doctor make it a point to learn something new. By …
The professional relations coordinator (PRC) is not just a delivery person.
The professional relations coordinator (PRC) is not just a delivery person. The PRC is a liaison between your specialty practice and referring offices. The fastest way to elevate the image of the PRC …
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Effortless?
Effortless? Does it feel like getting tasks done in your practice are effortless? If not, take the time to improve practice systems and eliminate inefficiency. …
Are your systems written down?
Are your systems written down? Taking the time to document and write down systems makes training future team members easier than ever before. …
If you’re hiring, make your ad look different.
If you’re hiring, make your ad look different. Include selling points such as your enjoyable environment, cooperative team members, and an opportunity to grow and make a difference. You don’t want …
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