Learn from rejection of proposed treatment. When patients decline a case, you may tend to feel badly and take it personally. Learn to do what the best salespeople do. Rejection actually motivates them …

Continue Reading about Learn from rejection of proposed treatment. →

Display pictures of family members and friends around the office. Patients will feel closer to the doctor and team members if they get glimpses into your personal lives. Family portraits, snapshots …

Continue Reading about Display pictures of family members and friends around the office. →

Referral Marketing Strategy Tip: Provide five-star service every day. It’s obvious that specialty practices with five-star customer service are typically the most successful. Problem-free practices …

Continue Reading about Referral Marketing Strategy Tip: Provide five-star service every day. →

Don’t let patients leave without scheduling their next appointment. According to one of the founders of the Ritz Carlton, known for its outstanding customer service, the single most important factor …

Continue Reading about Don’t let patients leave without scheduling their next appointment. →

Referral Marketing Strategy Tip: Show referrers that you care. Do you really care about your referring doctors? Caring is not simply an internal feeling. It should be seen in how we treat and get to …

Continue Reading about Referral Marketing Strategy Tip: Show referrers that you care. →

Stop reacting and start responding. Good leaders don’t simply react to what’s in front of them. They quickly assess the situation, design a proper response, and move on. Leaders who respond teach …

Continue Reading about Stop reacting and start responding. →

Advice for the Doctor – Try not to react defensively to unfavorable social media reviews. The age-old advice to pause and take a deep breath before responding in confrontational situations certainly …

Continue Reading about Advice for the Doctor – Try not to react defensively to unfavorable social media reviews. →

Referral Marketing Strategy Tip: Address slow referral growth immediately. Most specialists don’t know that you shouldn’t wait until your referrals go flat or decline to improve your referral …

Continue Reading about Referral Marketing Strategy Tip: Address slow referral growth immediately. →

Write the script for a better patient experience. Every routine interaction between staff and patients contributes to the quality of the patient experience, for better or worse. Well-written and …

Continue Reading about Write the script for a better patient experience. →

Referral Marketing Strategy Tip: If you want more referrals you have to do more. With today’s practices facing a higher level of competition, 2, 5, or even 10 marketing activities won’t work—you need …

Continue Reading about Referral Marketing Strategy Tip: If you want more referrals you have to do more. →

Fight boredom with goals. Are you bored? All jobs can at get boring at times. We go through these phases and even think that everybody else has a job that is more exciting. Actually, most people …

Continue Reading about Fight boredom with goals. →

Advice for the Front Desk – Greet arriving patients by name. One easy way to make a very positive impression on your patients is to call them by name when they arrive for appointments. Review the …

Continue Reading about Advice for the Front Desk – Greet arriving patients by name. →