Treat every patient as an individual. Personalize every appointment. Levin Group recommends a technique called The Golden Ten. This is a process where the practice learns one or two new facts about each patient at every visit and documents that information in the patient’s record. The goal is ultimately to learn 10 or more facts about patients and their families.
Friday Freebie: Watch Dr. Levin’s video, “The Golden 10” by clicking here.
Referral Marketing Strategy Tip: Be patient with community marketing. Does marketing to the community work? Marketing is a hit or miss science that does not work every single time so you must be patient. Community marketing should be based on testing, trial and error, and regular modification.
Would you like more referrals?
Then start a Dental Business Study Club for your practice.
Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice. To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.
If you find a certain administrative process frustrating, figure out how to change it. Even the best management systems develop bottlenecks. If you run into a snag in your work, think about why it’s happening and how the system could be changed to eliminate or at least minimize the problem. If you come up with a solution, discuss it with the office manager or the dentist. You’ll improve practice efficiency… and ease your own frustration.
Whitepaper Wednesday: Download Dr. Levin’s FREE whitepaper, “Increasing Production with the Right Systems” by clicking here.
Referral Marketing Strategy Tip: Evaluate your office. Your office decor says a lot to a patient about who you are and what they should expect. We recently met a practice that claimed to be leading-edge in quality but had a decor that was old and drab. They also had a very high case rejection rate by patients referred to the practice. Remember, your office says a lot about you. Make sure it saying the right things.
Would you like more referrals?
Then start a Dental Business Study Club for your practice.
Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice. To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.
Advice for the Marketing Coordinator – To define your brand, ask your patients. It’s hard for most dental practices to justify investing in market research. But there’s an alternative way to figure out how to market the practice: ask your existing patients why they come to you and what they like about the practice. These are people who are actively choosing your “brand,” so surveying them will give you a clear picture of what to promote to prospective patients.
Friday Freebie: Watch Dr. Levin’s video, “The Importance of Branding” by clicking here.
Referral Marketing Strategy Tip: Text referring doctors about their patients. Referring doctors want to know about their patients’ experience in your office. Send a text letting them know their patient did well and had a great experience. It makes them feel good about your practice shows that you care. This is a great message—the one that has to be repeated over and over again.
Would you like more referrals?
Then start a Dental Business Study Club for your practice.
Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice. To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.
For Practice Owners – Valuation Factor: Staff Longevity. When team members have been with the practice for a long time, it suggests that they can provide continuity as your practice changes hands. It represents business sustainability. The longer the staff has been with the practice, the higher the value. This also gives some idea of how long the staff might remain with the practice after the sale.
Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “What’s Holding You Back,” by clicking here.
Referral Marketing Strategy Tip: Make changes after bad reviews. Will you get bad reviews? Of course you will. Everybody does. The real question is, are you getting a lot of them? When you get a lot of bad reviews, the problem is usually that the team has lost focus on customer service. Take the time to step back and re-train. Discuss it, study it, or bring someone into teach it. If you want to set yourself apart, you must create a five-star customer service environment. Bad reviews indicate that you’re not there.
Would you like more referrals?
Then start a Dental Business Study Club for your practice.
Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice. To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.
Every team member should know the top three benefits of every service. Staff training should include teaching everyone what services the practice offers and the top three benefits of each. This is good for the practice in two ways. First, it helps team members understand and appreciate the practice’s oral healthcare mission. Second, it prepares staff to reinforce the doctor’s treatment recommendations with patients.
Management Monday: Check out Dr. Levin’s whitepaper, “The 9 Areas of Expertise: Case Acceptance,” by clicking here.
Maximize team participation in monthly meetings. Everyone on the practice team can make meaningful contributions to discussions, if encouraged. Create a receptive environment where everyone feels comfortable speaking up and voicing honest opinions. No one (including the doctor) should dominate meetings. Open dialogue improves team spirit… and performance.
Friday Freebie: Watch Dr. Levin’s video, “Daily Business Meetings” by clicking here.