Archive for category: Endo Tips

Referral Marketing Strategy Tip: Wow Your Patients Every Day. Most patients go back to their general dentist and make a comment about their experience in the specialty practice that they were referred to. These comments have a strong impact on the bond that GPs have with the specialty practice. When customer service is not positive, there’s a gradual erosion of trust and loyalty that the specialty practice often does not realize is occurring. The simplest way to evaluate patients’ view of your office is to have the marketing coordinator ask referred patients for feedback. Whatever the answer, it’s worth knowing.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Train your team to identify systems that need to be updated. Team members who use practice management systems are in the best position to spot problems early. Make sure everyone understands that if they see something that bothers them, like a bottleneck or procedural disconnect, they should say something during the monthly business meeting.

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “Missing Systems,” by clicking here. Save 25% with code TOD25.

Referral Marketing Strategy Tip: Treat the front desk staff of the referring office like gold. Back in the yesteryear of the business world, it was thought that if you wanted to win favor with an executive, you had to get in good with their secretary. This is still true today. The gatekeepers are also decision makers. Four out of five patients will ask a question about your specialty practice at the front desk of the general practice. Their response can make or break the referral. But it’s not as simple as them saying yes or no. It can be a lack of enthusiasm that has the patient thinking that they’ll check a few other sources. When you go out of your way to treat the front desk person in the referring office like a VIP colleague, their level of endorsement and enthusiasm for your practice will skyrocket.

 Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Prepare scripts to deal with questions or objections. Communication with patients can always be improved with scripting that focuses on patient benefits. Using scripts decreases the stress associated with having to improvise responses with each patient interaction. It also eliminates patient confusion by ensuring consistent answers from all team members.

Management Monday: Check out Dr. Levin’s whitepaper, “The 9 Areas of Expertise: Scripting,” by clicking here. Save 25% with code TOD25.

Promote the practice’s brand. A strong brand attracts new patients and keeps current patients coming back, which results in long-term growth and success. Emphasize what differentiates your practice… on your website, in other marketing messages, at community events and in interactions with current patients. Give prospective patients reasons to come to your practice and existing patients reasons to stay.

Friday Freebie: Watch Dr. Levin’s video, “The Importance of Branding,” by clicking here.

Referral Marketing Strategy Tip: Scrutinize your referral sources. In most cases when we analyze a specialty practice, we find that it has limited information about the source of new patients. Here are some things you need to be thinking about: total referrals, total referrals per referral source, total referred revenue, total revenue per referral source, services provided to referrals, and new referral sources. These are just a few of the key statistics that should be analyzed and reviewed each month to determine the practice’s current state of referrals.

 Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Advice for the Doctor– Good leaders know what not to do. Learn to work through your team members—not around them. The most successful dentists figure out how to delegate responsibilities, which accomplishes two things: it reduces their stress, and team members gain a sense of empowerment. Staff members want to play an important part in practice success.

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “Level IV Leadership,” by clicking here. Save 25% with code TOD25.

Referral Marketing Strategy Tip: Build your brand. The first step in referral marketing strategy starts with branding. Branding is determining what you want to be known for and promoting that message to referring offices and patients. Every specialty practice should go through a strategic branding exercise to determine what message it wants to send. Once that is determined, design a campaign where others are exposed to the brand frequently enough to begin to understand it and believe in it. When your brand is a staple that you are known for, referrals will increase.

 Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Do not keep patients waiting. By the same token that you want patients to show up on time for their appointments, your practice should stay on schedule, too. Make sure your scheduling system is efficient and that the doctor and team members set the highest priority on being punctual. This will improve both customer service and productivity.

Management Monday: Check out Dr. Levin’s whitepaper, “Stage III Customer Service,” by clicking here. Save 25% with code TOD25.

Be realistic about targets. To be effective, targets must be written down, assigned to specific team members, deadline-driven and realistic. You want targets that are ambitious enough to be challenging… but not impossible to attain. If targets are obviously unrealistic, you’ll discourage rather than motivate staff.

Friday Freebie: Watch Dr. Levin’s video, “The Power Of Targets,” by clicking here.