Thank patients for arriving on time. Whether by saying “Thanks,” noting that they’re 10 minutes early, or acknowledging it in some other way, the front desk coordinator and others should let patients know their punctuality has been noticed… and appreciated. It will make them feel good about your practice.
Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “Stage III Customer Service,” by clicking here. Save 25% with code TOD25.
Referral Marketing Strategy Tip: Stay close with referrers. There’s an old expression: Keep your friends close and your enemies closer. Most specialists don’t think of their really good referral sources as their friends. However when it comes to your reliable referrers, you should think of them as your friends AND focus on keeping them closer. Maybe you don’t socialize. Maybe you don’t sleep over each other’s houses. But if someone is regularly supporting your practice, they are your friend. What are you doing to keep them close? Rethink friendship and embrace the idea that anyone who is really supporting you is your friend.
Would you like more referrals?
Then start a Dental Business Study Club for your practice.
Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice. To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.
Advice for the Practice Leader – Track your key performance indicators (KIPs). There are four key performance indicators—production, profit, collections, overhead—that you must track regularly. Each of these is an important indicator of practice performance that correlate to one another. Without data on these indicators, your practice is operating in the dark
Management Monday: Check out Dr. Levin’s whitepaper, “Dentist as CEO – Finance & Overhead Analysis,” by clicking here. Save 25% with code TOD25.
Use scripts to add value to conversations. Include power words and benefit statements in scripts to create more value during patient interactions. Power words—like great, terrific, wonderful and outstanding—generate a positive attitude, and demonstrate an intention to be helpful. Benefit statements focus on why patients should be motivated to follow recommendations.
Friday Freebie: Watch Dr. Levin’s video, “Value Creation Scripting” by clicking here.
Referral Marketing Strategy Tip: Get to know your referrers. Do you really know your referral sources? If you think so, answer these questions: What are their spouses’ names? Do they have kids? How old are their children? What are their hobbies? When is the last time you actually spoke to them? My bet is that many of these questions cannot be answered. The better you get to know your referral sources, the more loyal they will be and the more they will refer. Take the time to learn the answers to these questions by interacting with them regularly.
Would you like more referrals?
Then start a Dental Business Study Club for your practice.
Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice. To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.
Advice for the Marketing Coordinator – Maintain enthusiasm. In your position, you are often the public face of your practice. Making a good impression when you interact with community members, groups and media will raise your practice’s profile and positive awareness. A pleasant demeanor and an enthusiastic manner help build strong interpersonal relationships that eventually lead to more new patients.
Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “Dentist as CEO Series – CEOs Manage Their Energy,” by clicking here. Save 25% with code TOD25.
Referral Marketing Strategy Tip: Stay on top of referrals. Most specialists don’t know that it’s not recommended to wait until your referrals go flat or decline to improve your referral marketing program. Improving your program should begin as soon as you see referrals start to slow down. Even though you may still have enough referrals and they still may be growing, if they’re growing more slowly that’s the first sign that you’re headed for a plateau which then leads to a decline in referrals. Always measure your referral growth rate and act accordingly.
Would you like more referrals?
Then start a Dental Business Study Club for your practice.
Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice. To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.
Use “habit triggers” to bring out your winning personality. A habit trigger is a simple sentence you repeat to yourself to reinforce a positive attitude before meeting patients. You might say, “I’m about to meet my favorite celebrity!” or “I am great at my job!” Try using a habit trigger before every patient encounter and you’ll discover that it really works, bringing out a more effective “you” and establishing a habit of success.
Management Monday: Check out Dr. Levin’s whitepaper, “5 Ways to Improve Interpersonal Relationships with Patients,” by clicking here. Save 25% with code TOD25.
Performance Target: Train all team members on every system within 90 days. Gaps in learning prevent team members—and your practice—from reaching their potential. By reviewing systems checklists and following step-by-step scripting, team members can become proficient in all areas of practice operation.
Friday Freebie: Watch Dr. Levin’s video, “Systems Implementation” by clicking here.
Referral Marketing Strategy Tip: Contribute to the Success of Your Referrers. Today’s general dentists are performing more specialty treatments than ever before. Why? While many general dentists would prefer to refer specialty treatment, they feel they must keep what they can in-house due to high student loan debt and decreasing practice production. Take the opportunity to focus some of your referral marketing strategies on helping them improve their practice performance. The better they do, the more they will comfortably refer.
Would you like more referrals?
Then start a Dental Business Study Club for your practice.
Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice. To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.