Make sure all team members are on the same page. When team members give patients different answers to the same question, your practice will seem unprofessional, disorganized and inefficient. Use scripting to solve this problem. Excellent scripts lead to consistent messaging, which projects a more professional image and can ultimately increase production.
Management Monday: Check out Dr. Levin’s whitepaper, “The 9 Areas of Expertise: Scripting,” by clicking here.
Advice for the Practice Leader – Have a sense of humor. No matter how well-run, all practices have their share of tough days. Things go wrong. Team members call in sick. Procedures take longer than expected. A little well-timed levity can turn a stressful day into a much more manageable one. The ability to laugh is a great way to keep things in perspective.
Friday Freebie: Watch Dr. Levin’s video, “Don’t Take Yourself So Seriously” by clicking here.
Referral Marketing Strategy Tip: Referral Marketing is Required. What if there was a licensing requirement for specialists, much like continuing education credits, that required a certain number of referral marketing credits? The number would be 15 strategies put in place and functioning together. Some would be one-time strategies while others would be ongoing strategies. We recommend that you start thinking of referral marketing in this manner. Convince yourself that you are required to have a minimum number of referral marketing strategies. When you do referrals will increase.
Would you like more referrals?
Then start a Dental Business Study Club for your practice.
Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice. To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.
Advice for the Endodontist – Work on case presentation skills. It takes time for even the most experienced dentists to master case presentation skills. Case presentation has to be learned, practiced and mastered if doctors are committed to taking the next step toward greater profitability. A little short-term frustration will be offset by long-term gains to the practice.
Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “The Element of Trust in Case Acceptance,” by clicking here.
Referral Marketing Strategy Tip: Make office hours convenient. One of the most important messages to send to your referring doctors is that your practice is convenient for their patients. Referring practices get turned off when they try to make appointments for patients and are given five-star service which also includes fast and convenient appointments. They want the power just get a patient into your office as quickly as possible when requested. Failure to do this sends a strong message to the referring doctor that your practice doesn’t care enough about their referrals.
Would you like more referrals?
Then start a Dental Business Study Club for your practice.
Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice. To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.
Add texting as a confirmation option. If your practice confirms appointments with postcards or land-line calls, it’s time to upgrade your communication efforts. Emails, calls to mobile phones and texting are far more effective ways to contact patients and prevent no-shows. Offer a choice, so older patients can still get postcard reminders and younger ones can opt for text messages.
Management Monday: Check out Dr. Levin’s whitepaper, “Wherever You Are Today, You Won’t Be There Tomorrow,” by clicking here.
Advice for the Practice Leader – Make business education a priority. The Great Recession and its aftermath have ushered in a host of permanent changes that have forever altered the dental profession. In this new competitive environment, the business of dentistry has taken on far greater importance than in the past. To be successful, dentists must continue to improve their business skills. Enhance your knowledge by reading articles and books, taking courses and attending seminars focused on running a profitable dental business.
Friday Freebie: Watch Dr. Levin’s video, “Continuing Education – Get The Most Out Of Seminars” by clicking here.
Referral Marketing Strategy Tip: Regular Training helps. Referral marketing is becoming increasingly complex. To ensure success, make sure your marketing coordinator is receiving regular training on the most modern referral marketing methods in relationship building, branding and messaging, social media, strategy, and customer service.
Would you like more referrals?
Then start a Dental Business Study Club for your practice.
Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice. To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.
Create a systems manual. Up-to-date documentation for all systems should be gathered together in one place—a systems manual. This is an essential reference for the entire practice. Among other purposes, it serves as a jumping-off point when determining individual and group training priorities. It can also play a role in troubleshooting practice operations when performance lags in some area.
Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “Using Systems to Build a Sustainable Business,” by clicking here.
Referral Marketing Strategy Tip: Get referrers to like you. One the most important factors in referral marketing is the likability factor of the specialist. We all feel that we are very likable but we may not always be as pleasant as we think. Ask your family, friends, and staff to give you an honest assessment of your personality. Listen to their feedback and look for opportunities to improve. Can you be more honest without offending people, open to hearing what others have to say, or caring about other people’s situations? By increasing the amount of honesty, openness, caring and warmth in your personality, you’ll attract more referring doctors and referrals.
Would you like more referrals?
Then start a Dental Business Study Club for your practice.
Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice. To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.