Advice for the Marketing Coordinator – Don’t panic when a once-successful strategy fails to perform. It happens. Even the best strategies can fall flat, especially if they have been overused. …
Advice for the Dentist – Respond positively to competitive threats.
Advice for the Dentist – Respond positively to competitive threats. If you recognize potentially harmful threats before they cause damage to your practice, they can actually trigger greater success. …
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Treat patients the way you want to be treated.
Treat patients the way you want to be treated. Always put yourself in the shoes of patients. Welcome and greet them by name when they enter the practice. Make the patient experience as pleasant as you …
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Collect fees at the time of service.
Collect fees at the time of service. The front desk team should request payment at the time of service. Place appropriate signage throughout the office emphasizing patients’ responsibility for fees, …
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Replace the phrase “I’ll have to…” with “I will be more than happy to…”
Replace the phrase “I’ll have to…” with “I will be more than happy to…” This simple shift in the words you use will send a dramatically different message. If you “have to” do something, it sounds like …
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Advice for the Hygienist – Schedule the next hygiene appointment before patients leave the office.
Advice for the Hygienist – Schedule the next hygiene appointment before patients leave the office. Hygienists need to ensure that 98% of their patients are scheduled at all times. If you have a …
Advice for the Dentist – Inspire your team.
Advice for the Dentist – Inspire your team. As leaders, doctors can motivate in many different ways. Some use the power of their personality. Others educate their team with practice goals. Regardless …
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Redouble all customer service initiatives within the practice.
Redouble all customer service initiatives within the practice. Excellent customer service is the single most important element to turn prospective patients into actual patients. Practices are wise to …
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Communicate collection policies clearly
Communicate collection policies clearly. All practice systems relating to the collection of fees should be detailed in writing. This should then be translated into scripts that the financial …
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Manage patient expectations about wait times.
Manage patient expectations about wait times. If the practice is running behind schedule, let patients know when they can expect to be seen and apologize for the inconvenience. Offer to reschedule …
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Advice for the Marketing Coordinator – Generate one referral a year from 40–60% of current patients.
Advice for the Marketing Coordinator – Generate one referral a year from 40–60% of current patients. Satisfied patients will usually be happy to recommend your practice to members of their family, …
Advice for the Dentist – Keep an open mind.
Advice for the Dentist – Keep an open mind. Team members will be inspired if they see their leader replacing obsolete thinking with new ideas, learning better ways to run the practice as a business, …
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