Survey patients regularly. Create a short survey about the total patient experience. For the best results, use a web-based survey that can be completed in the office on a laptop or tablet. If using …
Highlight the practice’s brand.
Highlight the practice’s brand. What are your practice’s competitive advantages? Are current patients and prospective patients aware of these attributes? Communicating the practice’s brand reinforces …
Advice for the Dentist – Meet regularly with your laboratory representative.
Advice for the Dentist – Meet regularly with your laboratory representative. To make the most of the relationship with your dental laboratory, keep the lines of communication open with your lab rep. A …
Contribute to the discussion during meetings.
Contribute to the discussion during meetings. Everyone’s opinion matters. If you’re shy or lack confidence when speaking in group settings, you may want to let others do the talking in meetings. That …
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Advice to the Front Desk Staff – Emphasize the 48-hour rule.
Advice to the Front Desk Staff – Emphasize the 48-hour rule. During checkout, highlight the area on the appointment card that says 48-hours’ notice is required to cancel an appointment. By doing this, …
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Educate all patients about the practice’s implant services.
Educate all patients about the practice’s implant services. Given the huge number of edentulous people, most patients are likely to know someone who could benefit from implant treatment. This service …
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Advice for the Hygienist – Assume that patients don’t understand periodontal disease.
Advice for the Hygienist – Assume that patients don’t understand periodontal disease. Whether or not patients have gum disease, explain it in terms they can understand—why it happens, the symptoms and …
Track case acceptance rates.
Track case acceptance rates. Keep tabs on how many cases you present and what percentage of them are accepted. Also break these numbers down to show closing rates of single-tooth or need-based …
Go the extra mile.
Go the extra mile. Does your practice call patients following treatment to see how they are doing? Are patients offered convenient appointments within a scheduling protocol that works for them and the …
Script all patient interactions.
Script all patient interactions. What to say and how to say it are crucial elements of successful patient relationships. Scripting helps the doctor and the team communicate accurate information in a …
Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice.
Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice. What strategies has the practice used successfully in the last few years? Which ones need to be replaced? …
Advice for the Hygienist – Customize your schedule based on actual patient needs.
Advice for the Hygienist – Customize your schedule based on actual patient needs. If you’re still scheduling 45-minute appointments for all patients, you’re probably either losing productive time or …
