Make treatment more affordable. Practices can dramatically increase case acceptance by providing a wide array of payment options, including patient financing from a reputable company. Team members …
Advice for the Hygienist – Use support materials.
Advice for the Hygienist – Use support materials. Provide patients with brochures and fact sheets to reinforce treatment they have discussed with the dentist. By giving patients marketing materials …
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Treat each patient as an individual.
Treat each patient as an individual. Personalize every case presentation. Learn one or two new things about each patient during every visit and document that information in his or her record. The …
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Advice for the Dentist – Consistently share information.
Advice for the Dentist – Consistently share information. Some dentists fail to communicate regularly with their team about the practice’s vision, daily targets and yearly goals. Keeping team members …
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Do the little extras.
Do the little extras. For example, if you see a piece of trash on the floor in the reception area, don’t ignore it. Pick it up and throw it away. While that specific activity may not be in your job …
Advice for the Marketing Coordinator – Use targets to improve marketing performance.
Advice for the Marketing Coordinator – Use targets to improve marketing performance. Rather than saying you want to get more referrals, use a specific target such as generating referrals from 40–60% …
Look beyond immediate patient needs.
Look beyond immediate patient needs. Many of your patients would expect you to alert them to dental problems they may have in the future. Rather than focusing only on more urgent, need-based, …
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Advice for the Hygienist – Revisit unaccepted treatment with patients.
Advice for the Hygienist – Revisit unaccepted treatment with patients. During hygiene visits, it’s natural for you to comment on what you observe, talk about services that could come into play, and …
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Advice for the Dentist – Continue to hone your leadership skills.
Advice for the Dentist – Continue to hone your leadership skills. Efficiency, productivity and communication are all reflections of your ability as a leader. A mismanaged practice is a stressful place …
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When things go wrong, maintain composure.
When things go wrong, maintain composure. There will be the occasional bad day, difficult patient, wrecked schedule, or sick staff member… all of which increase stress. In the face of adversity, …
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Follow up with patients who don’t schedule.
Follow up with patients who don’t schedule. Keeping hygiene patients scheduled is critical to practice success. When patients don’t schedule at the end of an appointment, the team should follow up as …
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Communicate better as a team.
Communicate better as a team. While being polite and professional is essential, positive communication goes much further than that. An office trying to handle a busy day can become demoralized if just …
