When you make improvements suggested by patients, give them credit. If you’re making changes based on parent and patient feedback, let parents and patients know that you’re responding to—and …
Referral Marketing Strategy Tip: When asking for reviews, always provide a reminder.
Referral Marketing Strategy Tip: When asking for reviews, always provide a reminder. Parents and patients are human and they quickly forget. When you ask for reviews give them a card that outlines how …
Advice for the Marketing Coordinator – Market consistently.
Advice for the Marketing Coordinator – Market consistently. To ensure the best marketing results, consistency is critical. Use strategies on an ongoing basis throughout the year. Haphazard marketing …
Continue Reading about Advice for the Marketing Coordinator – Market consistently. →
Referral Marketing Strategy Tip: Continually ask for positive reviews.
Referral Marketing Strategy Tip: Continually ask for positive reviews. Every practice will eventually get a bad review but lots of good reviews cans help overshadow any reviews that are less than …
Continue Reading about Referral Marketing Strategy Tip: Continually ask for positive reviews. →
Set the example.
Set the example. A leader is the example that other people will follow. Leaders who ask team members to behave and act one way but do not do it themselves send a counterproductive message. Take the …
Don’t get confused by insurance codes.
Don’t get confused by insurance codes. If you’re having trouble understanding which codes to use for insurance, simply contact the insurance company. You hear about many tricks and gimmicks but you …
Continue Reading about Don’t get confused by insurance codes. →
Referral Marketing Strategy Tip: Don’t Get Behind.
Referral Marketing Strategy Tip: Don’t Get Behind. Successful specialty practices have a continual focus on increasing referrals. You never want to just maintain them because they could fall off. When …
Continue Reading about Referral Marketing Strategy Tip: Don’t Get Behind. →
Keep an eye on profit.
Keep an eye on profit. How are you measuring your practice success? Jim Collins, author of the book Good to Great, talks about having one number that is the most important number in your practice. …
Bring outstanding energy every single day.
Bring outstanding energy every single day. Energy is more than just a display of behavior. It creates trust in other people. High energy practices foster more trust and case acceptance in …
Continue Reading about Bring outstanding energy every single day. →
Learn one new thing about every parent and patient every day.
Learn one new thing about every parent and patient every day. People want to know that you’re interested in them and you care about them. And when you take an interest in other people, they begin to …
Continue Reading about Learn one new thing about every parent and patient every day. →
Referral Marketing Strategy Tip: Step Up Your Customer Service.
Referral Marketing Strategy Tip: Step Up Your Customer Service. How fast do you get patients in the chair? How welcoming are your greeting? Is your case presentation caring and compassionate? Do you …
Continue Reading about Referral Marketing Strategy Tip: Step Up Your Customer Service. →
Technology cannot replace human relations.
Technology cannot replace human relations. Technology is fantastic at making practices better, faster, and more efficient. But it’s important not to rely on technology in place of human relations. …
Continue Reading about Technology cannot replace human relations. →
