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Archive for category: Ortho Tips

Align the practice’s annual and daily production goals.

Align the practice’s annual and daily production goals. Daily goals should be set to achieve the annual production goal. For example, if the practice wants to produce $800,000 in 200 workdays, the office needs to schedule $4,000 per day. While practices won’t be able to achieve this exact number each day, it’s a goal every team member can strive for.

Management Monday: Check out Dr. Levin’s whitepaper, “Goal Setting – A Critical CEO Function,” by clicking here.

When you make improvements suggested by parent and patients, give them credit.

When you make improvements suggested by patients, give them credit. If you’re making changes based on parent and patient feedback, let parents and patients know that you’re responding to—and appreciate—their suggestions. This will demonstrate that you value their opinions highly and will also encourage them to offer more improvement ideas.

Friday Freebie: Watch Dr. Levin’s video, “Feedback Loops” by clicking here.

Referral Marketing Strategy Tip: When asking for reviews, always provide a reminder.

Referral Marketing Strategy Tip: When asking for reviews, always provide a reminder. Parents and patients are human and they quickly forget. When you ask for reviews give them a card that outlines how to write a quick Google review. We find that these cards encourage parents and patients to write reviews within a day or two.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice. To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Advice for the Marketing Coordinator – Market consistently.

Advice for the Marketing Coordinator – Market consistently. To ensure the best marketing results, consistency is critical. Use strategies on an ongoing basis throughout the year. Haphazard marketing invariably generates inconsistent results, which leads to fewer new patients, lower production, and decreased profitability.

Whitepaper Wednesday: Download Dr. Levin’s FREE whitepaper, “The 9 Areas of Expertise: Marketing,” by clicking here.

Referral Marketing Strategy Tip: Continually ask for positive reviews.

Referral Marketing Strategy Tip: Continually ask for positive reviews. Every practice will eventually get a bad review but lots of good reviews cans help overshadow any reviews that are less than stellar. Keep asking and encouraging parents and patients to leave positive reviews.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice. To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Set the example.

Set the example. A leader is the example that other people will follow. Leaders who ask team members to behave and act one way but do not do it themselves send a counterproductive message. Take the time to assess how well you were projecting the behaviors and attitudes that you want your team to take. This will go a long way towards helping people understand the leadership behaviors that you would like to see in the practice.

Management Monday: Check out Dr. Levin’s whitepaper, “Level IV Leadership,” by clicking here.

Don’t get confused by insurance codes.

Don’t get confused by insurance codes. If you’re having trouble understanding which codes to use for insurance, simply contact the insurance company. You hear about many tricks and gimmicks but you can’t be sure that they’ll actually work. The insurance company will tell you the correct code and the rules for using that code so you can be efficient and effective in the future.

Friday Freebie: Watch Dr. Levin’s video, “Game Changer #4 – Decrease In Insurance Reimbursements” by clicking here.

 

Referral Marketing Strategy Tip: Don’t Get Behind.

Referral Marketing Strategy Tip: Don’t Get Behind. Successful specialty practices have a continual focus on increasing referrals. You never want to just maintain them because they could fall off. When referrals are flat it becomes a burden to the practice. Don’t wait until referral growth slows down to give your marketing a boost. Always stay focused on increasing referrals.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Keep an eye on profit.

Keep an eye on profit. How are you measuring your practice success?  Jim Collins, author of the book Good to Great, talks about having one number that is the most important number in your practice. That number is profit. If you study profit carefully it will give you incredible insights as to what’s working and what isn’t. Should you join that insurance plan or should you leave another? Is now the time to invest in new technology? These questions and more can be answered by knowing the status of your profit margin.

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “Dentist as CEO – Finance & Overhead Analysis,” by clicking here.

Referral Marketing Strategy Tip: Provide consistent training for your MC.

Referral Marketing Strategy Tip: Provide consistent training for your MC. An annual seminar or workshop for your marketing coordinator (MC) won’t cut it. They should receive training on a regular basis in order to stay current on the most modern methods for referral marketing including relationship building, branding, messaging, social media, customer service and designing strategy. None of these areas easy to handle by themselves and when you put them all together it’s a complicated picture. MCs must be trained on how to include all of these areas together within an effective marketing referral plan for your practice.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

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