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Archive for category: Ortho Tips

Referral Marketing Strategy Tip: Double your reviews.

Referral Marketing Strategy Tip: Double your reviews. Unless you are a “review powerhouse” you want to double the number of positive reviews you’re getting. Many people check out online reviews before they make a decision on anything whether it’s a new phone, restaurant, or specialty practice. The key to getting reviews is to have a five-star customer service. Give your patients an] experience they won’t forget and the reviews will come pouring in.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

 

Advice for the Orthodontist – Prevent interruptions during case presentations.

Advice for the Orthodontist – Prevent interruptions during case presentations. Stick to this rule except in the case of true emergencies. A well-planned case presentation gathers momentum and builds toward a positive response from patients. Any interruption will derail this process, so tell staff they can interrupt only for a true emergency.

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “The 9 Areas of Expertise: Case Acceptance,” by clicking here.

Referral Marketing Strategy Tip: Get creative.

Referral Marketing Strategy Tip: Get creative. There are hundreds if not thousands of ideas on how to market to referring offices and patients. Right now Fortnite is the hottest thing going. It may not be in the future but it is right now. How many Fortnite raffles have you had lately? Have you sponsored a Fortnite contest with prizes for all of your patients? What are you doing with the single hottest game in existence today?

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

For Practice Owners – Valuation Factor: Fees.

For Practice Owners – Valuation Factor: Fees. Parents and patients may be pleased that your fees are relatively low, but a prospective buyer for your practice may see them as a liability. If a buyer simply raised the fees, that could have a sudden negative impact on production. You should analyze your fee structure regularly, not only for practice valuation but also to adjust revenue and profitability.

Management Monday: Download Dr. Levin’s FREE whitepaper, “The Practice Vision: A Powerful Tool for Growth,” by clicking here.

Raise your game.

Raise your game. Continual improvement only takes place when there is some level of focus. Try to find three things that you will improve in your practice in the next 30 days. They can be little things or big things, but continual improvement is one of the major keys to long-term success..

Friday Freebie: Watch Dr. Levin’s video, “3 Simple Steps To Reach The Next Level” by clicking here.

Referral Marketing Strategy Tip: Deliveries help deliver referrals.

Referral Marketing Strategy Tip: Deliveries help deliver referrals. Remember to deliver food and other information to your referring doctors on a regular basis. No, donuts will not guarantee referrals. However, they will encourage referrals as they help to remind referring offices how much you appreciate your relationship with them.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Practice Valuation Factor: Accounts Receivable.

Practice Valuation Factor: Accounts Receivable. Uncollected—perhaps uncollectible—money can undermine the value of your practice. The seller and buyer will need to negotiate who will be responsible for collecting the receivables, how the receipts will be allocated, whether there will be a discount if the buyer collects them, etc.

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “The Successful New Dentist,” by clicking here.

Referral Marketing Strategy Tip: Reach out.

Referral Marketing Strategy Tip: Reach out. Analyze the top five referring doctors you haven’t been in contact with in the last 90 days and reach out to them within a week. It’s best to try to get together in-person, but email, text, or phone calls are good. If referring doctors don’t hear from you, they’ll gradually begin to forget about you and will become susceptible to the marketing activities of other specialists.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Recognize when it’s time to move on.

Recognize when it’s time to move on. One of our very intelligent Tip of the Day subscribers wrote to us pointing out that there are patients that aren’t worth retaining. They are either too difficult, waste too much time, cost too much money, or create too much stress. We agree that there are indeed situations where everyone is better off when some patients “move on” rather than remain in the practice, especially if they create high levels of stress or cause the practice to lose money. In general, we suggest working diligently to get along well with all parents and patients, but there certainly will be those (hopefully) rare times where a certain patient or family is just not the right fit.

Management Monday: Download Dr. Levin’s FREE whitepaper, “What’s Holding You Back,” by clicking here.

Schedule a walk-through of your dental practice with the entire team.

Schedule a walk-through of your dental practice with the entire team. Start outside and take a look at all the physical aspects of the practice. We bet you will see things that you don’t normally notice. Some things may be worn, old, or out-of-date. It’s a good practice to redo the décor—at a reasonable expense—every five years. A fresh look means better clinical dentistry in the mind of a patient.

Friday Freebie: Watch Dr. Levin’s video, “The Value of Practice Analysis” by clicking here.

 

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