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Archive for category: Ortho Tips

Advice for the Practice Leader – Schedule monthly meetings with your associate.

Advice for the Practice Leader – Schedule monthly meetings with your associate. To make sure your associate gets up to speed quickly and that both of you are satisfied with the way the arrangement is working out, meet regularly. Review progress toward goals, discuss problems, and brainstorm ways to make improvements for the practice and for each of you as individuals.

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “Building A Sustainable Multi-Doctor Practice, One System At A Time,” by clicking here. Save 25% with code TOD25.

Referral Marketing Strategy Tip: Host a Signature Event.

Referral Marketing Strategy Tip: Host a Signature Event. Become known for one major event every year. Some practices provide an outstanding seminar with a nationally recognized speaker. Others have an annual party with an interesting theme. You can even lead valuable training in CPR and HIPPA. Whatever event you decide to host, make it memorable and referring doctors will appreciated it greatly.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Survey parents and patients.

Survey parents and patients. Surveying parents and patients can provide valuable insight into how your practice is perceived and give everyone in the practice a good idea of areas where you need to improve. Surveys should be limited to 10 questions and take only a few minutes to complete.

Management Monday: Check out Dr. Levin’s whitepaper, “5 Ways to Improve Interpersonal Relationships with Patients,” by clicking here. Save 25% with code TOD25.

Advice for the Orthodontist – Personalize presentations for parents and patients.

Advice for the Orthodontist – Personalize presentations for parents and patients. Answer some key questions prior to the presentation, including… What personal facts do I know about this parent and/or patient? What is their current situation? How affordable will treatment be? What will it take to motivate the parent or patient sufficiently? The goal is to understand every parent and/or patient—not simply present the case in a mechanical way. A personalized approach will be much more effective.

Friday Freebie: Watch Dr. Levin’s video, “Case Presentation – What’s Working & What’s Not” by clicking here.

Referral Marketing Strategy Tip: Do More Than Lunch.

Referral Marketing Strategy Tip: Do More Than Lunch. These days, inviting a referring doctor to lunch is no longer as easy picking up the phone and deciding on a day and time. Unfortunately, people’s lives are much more complex and busy, and an increasing number of doctors don’t want to take the time. So you’ll need to create more innovative and interesting ways to spend time with your referring doctors. This can include happy hours, dinners, sporting events, study clubs, or simply popping by their office for a quick “hello.” Just because referring doctors don’t want to take time to go to lunch doesn’t mean that you can afford to ignore them.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Put scripts into your own words.

Put scripts into your own words. Scripts should not be recited word for word, like a speech you’ve memorized. Learn to communicate the scripted points in a way that’s natural for you. Scripts are training tools that will help you present consistent information and answer parent and patient questions effectively.

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “The 9 Areas of Expertise: Scripting,” by clicking here. Save 25% with code TOD25.

Referral Marketing Strategy Tip: Hire a Marketing Coordinator.

Referral Marketing Strategy Tip: Hire a Marketing Coordinator. Every specialty practice needs a marketing coordinator. They are the number one key to success of your referral marketing program. Without this individual, busy practices cannot sustain robust marketing programs as daily office business remains the first priority. And when referral marketing falls off, so do referrals. We recommend that practices hire a coordinator to work 16–20 hours per week for two doctors to ensure maximum referral marketing success.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Advice for the Practice Leader – Control spending impulses.

Advice for the Practice Leader – Control spending impulses. You may be tempted to buy the latest equipment, but you should exercise fiscal discipline. Evaluate new technologies carefully, not only to determine if they’ll benefit patients somehow but to calculate how long it will take to break even on the investment. If it’s not in your current budget, put it in your spending plan for the next year.

Management Monday: Check out Dr. Levin’s whitepaper, “Dentist as CEO – Finance & Overhead Analysis,” by clicking here. Save 25% with code TOD25.

Referral Marketing Strategy Tip: Practice Good Habits.

Referral Marketing Strategy Tip: Practice Good Habits. The most successful people in the world focus on a set of habits every morning that they believe will determine the success of their day. This includes people like Bill Gates, Warren Buffett, Tim Cook, and Michael Dell. We suggest that you identify five key habits that you can carry out every morning. This could include repeating an affirmation 10 times to jumpstart a positive attitude, reviewing five key numbers to help understand the state of your practice, determining how you will network with referring doctors, complimenting and recognizing members of your team to help motivate and energize them, and leading a highly focused morning meeting that organizes the day. Whatever habits you choose you should perform no more than five so that you can get them done and do them every single day. We guarantee this will improve your practice and practice performance.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

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