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Archive for category: Ortho Tips

For Practice Owners – Valuation Factor: Quality of Systems.

For Practice Owners – Valuation Factor: Quality of Systems. Dental practices with excellent systems merit a higher practice value. It’s a matter of sustainability. CEOs understand that sustained performance can only be achieved with repeatability… thanks to efficient step-by-step systems which make it easier for current team members, new team members and a potential buyer’s team to run the practice smoothly.

Whitepaper Wednesday: Download Dr. Levin’s FREE whitepaper, “Increasing Production with the Right Systems,” by clicking here.

Referral Marketing Strategy Tip: Watch Your Attitude.

Referral Marketing Strategy Tip: Watch Your Attitude. Over the last 35 years we have seen practices that develop an almost antagonistic attitude about referring offices. Why? Sometimes referrers are demanding, they perform their own specialty treatment, or they may even stop referring for a while. All of this is normal. Instead of judging and blaming referring offices, concentrate on maintaining relationships and working through obstacles. Specialists must do everything they can to be supportive of referring doctors and provide the finest care to their patients.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

 

Make a great first impression on parents and patients.

Make a great first impression on parents and patients. When new parents and patients present to your office, they’ll judge your practice on the basis of the “feel” they get rather than on clinical factors. Whatever your role on the team, help make a positive impression. Be warm and welcoming, informative, supportive… whatever it takes to convince them they’re in the right place.

Friday Freebie: Watch Dr. Levin’s video, “The New Patient Experience – How To Impress The New Patient” by clicking here.

Referral Marketing Strategy Tip: Look in the Mirror.

Referral Marketing Strategy Tip: Look in the Mirror.  What challenges does your office face? Specialists often fixate on the specialist down the street, but your biggest challenge may be found right in your own office—your own customer service. How fast do you get patients in?  How welcoming is your patient greeting? Is your case presentation caring and compassionate? Are your financial options clear? Do you help patients understand their insurance? Do you call patients at night or the next day after treatment? Does your front desk compliment the referring doctor? These critical customer service steps can make or break referral patterns.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

For Practice Owners – Valuation Factor: Profit.

For Practice Owners – Valuation Factor: Profit. Profit matters more than production for the purpose of valuation. A practice can have high production undercut by high overhead or poor collections, resulting in lower profit and practice value. However, when production and profit are both increasing, this is a very healthy sign for your practice. Tracking for three years is important because it shows a trend rather than a snapshot.

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “Dentist as CEO – Finance & Overhead Analysis,” by clicking here.

Referral Marketing Strategy Tip: Say Happy Birthday!

Referral Marketing Strategy Tip: Say Happy Birthday! There are a million different referral marketing strategies that can be used in different situations. Here’s easy and fun one: Say Happy Birthday to your referring doctors. Text them “Happy Birthday!” with a fun balloon graphic. Mail a card. Or even better, send over a little birthday cake or small gift. Most specialists don’t even know the birthdays of their referring doctors. Remembering the birthdays of your referrers will go a long way toward reinforcing how much you appreciate them.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Ask for testimonials.

Ask for testimonials. Encourage parents and patients to send emails and letters to your office with their feedback and to post comments on social media and review sites. Positive statements from parents and patients build credibility for your services, encouraging new parents and patients to commit to your practice. When you receive positive comments, ask permission to display the testimonials in your office and on your practice website.

Friday Freebie: Watch Dr. Levin’s video, “Feedback Loops” by clicking here.

 

Referral Marketing Strategy Tip: Look in the Mirror.

Referral Marketing Strategy Tip: Look in the Mirror.  What challenges does your office face? Specialists often fixate in the specialist down the street, but your biggest challenge may be found in your office—your own customer service. How fast do you get patients in?  How over welcoming is your patient greeting? Is your case presentation caring and compassionate? Are your financial options clear? Do you help patients understand their insurance? Do you call patients at night or the next day after treatment? Does your front desk compliment the referring doctor? These critical customer service steps can make or break some referral patterns.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

 

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