Create a systems manual. Up-to-date documentation for all systems should be gathered together in one place—a systems manual. This is an essential reference for the entire practice. Among other …
Referral Marketing Strategy Tip: Get referrers to like you.
Referral Marketing Strategy Tip: Get referrers to like you. One the most important factors in referral marketing is the likability factor of the specialist. We all feel that we are very likable but we …
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Don’t try to be the “winner” all the time.
Don’t try to be the “winner” all the time. When the team is brainstorming to solve a problem, by all means put your best thinking forward… but don’t become overly protective of your own ideas. Be …
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Use “active listening” with parents and patients.
Use “active listening” with parents and patients. Demonstrate that you understand and respect what parents and patients are saying by listening for their key points and repeating them in your own …
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Referral Marketing Strategy Tip: Never take top referrers for granted.
Referral Marketing Strategy Tip: Never take top referrers for granted. You have four types of referring doctors—A, B, C and D. While A’s are your most important and consistent referring doctors, you …
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Before buying new technology, check the reviews.
Before buying new technology, check the reviews. When you need to purchase new equipment or software for the practice, don’t rely solely on the manufacturer’s marketing materials. They will …
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Referral Marketing Strategy Tip: Be honest.
Referral Marketing Strategy Tip: Be honest. Honesty with referring doctors is paramount, but just like the treatment that you provide it must be delivered with care. Do you come across as caring or …
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Give credit for good ideas.
Give credit for good ideas. We all like to get credit for our suggestions and we don’t like it when people take credit for others’ thinking. Note the ideas expressed by other team members. If you talk …
Manage your online reputation.
Manage your online reputation. If you Google your practice, you may be surprised at what you see. Try to correct any negatives you find, because the internet is how most new patients will learn about …
Referral Marketing Strategy Tip: Get help from staff.
Referral Marketing Strategy Tip: Get help from staff. On days you’re too busy to reach out to referring doctors have your staff participate. Your front desk people can leave messages to referring …
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For Practice Owners – Valuation Factor: Quality of Systems.
For Practice Owners – Valuation Factor: Quality of Systems. Dental practices with excellent systems merit a higher practice value. It’s a matter of sustainability. CEOs understand that sustained …
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Referral Marketing Strategy Tip: Watch Your Attitude.
Referral Marketing Strategy Tip: Watch Your Attitude. Over the last 35 years we have seen practices that develop an almost antagonistic attitude about referring offices. Why? Sometimes referrers are …
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