Read, review and role-play. With powerful scripting, staff members learn what to say and how to say it during conversations with parents and patients. To improve their verbal skills using scripts, …
Make a great first impression on parents and patients.
Make a great first impression on parents and patients. When new parents and patients present to your office, they’ll judge your practice on the basis of the “feel” they get rather than on clinical …
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Referral Marketing Strategy Tip: Look in the Mirror.
Referral Marketing Strategy Tip: Look in the Mirror. What challenges does your office face? Specialists often fixate on the specialist down the street, but your biggest challenge may be found right …
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For Practice Owners – Valuation Factor: Profit.
For Practice Owners – Valuation Factor: Profit. Profit matters more than production for the purpose of valuation. A practice can have high production undercut by high overhead or poor collections, …
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Referral Marketing Strategy Tip: Say Happy Birthday!
Referral Marketing Strategy Tip: Say Happy Birthday! There are a million different referral marketing strategies that can be used in different situations. Here’s easy and fun one: Say Happy Birthday …
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Shake hands with patients.
Shake hands with patients. Upon meeting patients, shake hands—regardless of their age. This simple gesture creates a sense of connection, showing respect and encouraging trust. It’s especially …
Ask for testimonials.
Ask for testimonials. Encourage parents and patients to send emails and letters to your office with their feedback and to post comments on social media and review sites. Positive statements from …
Referral Marketing Strategy Tip: Look in the Mirror.
Referral Marketing Strategy Tip: Look in the Mirror. What challenges does your office face? Specialists often fixate in the specialist down the street, but your biggest challenge may be found in your …
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Do you know the practice’s vision?
Do you know the practice’s vision? Most successful practices have a vision statement. You should review it once a week. The vision maps out where the practice will be in the next three years. When you …
Referral Marketing Strategy Tip: Say Happy Birthday!
Referral Marketing Strategy Tip: Say Happy Birthday! There are 1 million different referral marketing strategies that can be used in different situations. Here’s easy and fun one: Say Happy Birthday …
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Advice for the Practice Leader – Use “best models” to improve practice operations.
Advice for the Practice Leader – Use “best models” to improve practice operations. Best models are based on how highly successful practices achieve their goals. These models are essentially blueprints …
Financial Advice for the Practice Owner: Sign all checks for at least six months.
Financial Advice for the Practice Owner: Sign all checks for at least six months. To get a clear picture of practice overhead, try the hands-on approach. By reviewing and signing checks for all …
