Advice for the Marketing Coordinator – Avoid these two common marketing mistakes. If you’re not getting enough patient referrals from your marketing program, the most likely reasons are: Using …
Advice for the Orthodontist – Don’t create (and then neglect) a second location.
Advice for the Orthodontist – Don’t create (and then neglect) a second location. Many satellite offices perform poorly because they’re perceived differently from the main location and receive less …
Replace outdated practice management systems methodically.
Replace outdated practice management systems methodically. The right systems mean the difference between an efficient ortho practice and a chaotic one. Before you replace protocols, perform the …
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Keep your online presence current.
Keep your online presence current. Online marketing enables your practice to reach prospective patients cost-effectively and to keep existing practice-patient relationships healthy, but you must keep …
Advice for the Orthodontist – Run the numbers.
Advice for the Orthodontist – Run the numbers. As the practice leader, you need to track your overhead and production numbers. Remember, you are the CEO of your practice, so it is up to you to know …
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Principles of Practice Leadership: Bring out your inner “coach.”
Principles of Practice Leadership: Bring out your inner “coach.” Understand that the relationship between a leader and a follower will work best when it’s like that of a teacher and a student. Rather …
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Understand the difference between daily meetings and monthly staff meetings.
Understand the difference between daily meetings and monthly staff meetings. To help keep morning meetings brief—no more than 15 minutes—save questions or comments about practice procedures, systems …
Monitor all cash flow carefully.
Monitor all cash flow carefully. Effective financial management depends on knowing exactly where the practice’s money comes from and where it goes. Track all collections, purchases and expenses. …
Consider supporting a charity.
Consider supporting a charity. Most big companies today champion a cause in a very visible way. The National Football League, for example, promotes breast cancer awareness during the month of October. …
Be prepared to answer patients’ questions.
Be prepared to answer patients’ questions. If patients want to know more about the recommended procedure, take the time to inform and, if need be, reassure them. Anticipate questions, and use …
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One-Day Rule – Reducing cancellations and no-shows.
One-Day Rule – Reducing cancellations and no-shows. Missed appointments create non-productive gaps in the schedule, so it pays to “train” parents and patients to value appointments and show up as …
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Track observation patients.
Track observation patients. If an observation patient misses an appointment, a staff member should reschedule it within 24 hours. Failure to take this simple step allows ortho candidates to be lost to …
