Manage your online reputation. If you Google your practice, you may be surprised at what you see. Try to correct any negatives you find, because the internet is how most new patients will learn about …
When conflict occurs, don’t escalate it.
When conflict occurs, don’t escalate it. When you find yourself in disagreement with another team member, take a breath, step back and think through how you want to handle it. All too often, an …
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Use every opportunity to promote your brand.
Use every opportunity to promote your brand. Every type of communication with parents and patients provides an opportunity to project the desired practice image, reinforce the relationship and …
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Advice for the Orthodontist – Offer an alternative to high down payments.
Advice for the Orthodontist – Offer an alternative to high down payments. Today, there are many people who reject ortho treatment simply because they can’t afford the down payment. Ortho practices …
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Telling leads to selling.
Telling leads to selling. For case presentation, try thinking more like a trusted advisor. Parents and patients are turned off by the hard sell but fully appreciate doctors telling them about their …
Welcome a new associate doctor warmly.
Welcome a new associate doctor warmly. Some teams will treat an associate differently than the practice owner. Put yourself in the associate’s shoes. It’s always challenging when starting a new job, …
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Improve listening skills.
Improve listening skills. Listening is a difficult skill to master, especially in a busy practice. Listening involves more than just hearing what patients or fellow team members are saying. You also …
Protect the orthodontist’s valuable time.
Protect the orthodontist’s valuable time. As the main producer in the practice, the doctor needs to remain focused on patient care. As a team member, you can help the orthodontist keep that focus by …
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Stop trying to prove you’re perfect.
Stop trying to prove you’re perfect. When you make mistakes, take ownership of them. If you make excuses or blame others, your teammates will have difficulty seeing you as a trustworthy member of the …
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Add visual interest to your social media posts.
Add visual interest to your social media posts. Include photos, clip art and video clips whenever possible in your practice’s social media posts. They catch attention, communicate quickly and get …
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Increase productivity with morning meetings.
Increase productivity with morning meetings. Your daily business meeting not only prepares everyone for the day but can also help grow your practice. Include a brief review of performance targets and …
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Training and systems go hand in hand.
Training and systems go hand in hand. When the ortho practice has documented, step-by-step systems, it is much easier for team members to learn the office’s protocols and processes. Writing down each …
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