Advice for the Orthodontist – “Model” the behavior you expect from the team. Good leaders think about the behavior they should display to their team, because it will be emulated. For example, acting …
Advice for the Orthodontist – Change with the times.
Advice for the Orthodontist – Change with the times. The old ways of running your practice may be working against you in the new dental economy. Question everything, look for innovative alternatives …
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Make eye contact.
Make eye contact. When speaking with parents and patients, always make eye contact throughout the interaction. Parents and patients want to feel that they are your number-one concern. If you’re …
Stay on track with the practice vision, goals and targets.
Stay on track with the practice vision, goals and targets. It’s easy to get caught up in daily routines and lose sight of the big picture. Post a written practice vision and goals where all team …
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Advice for the Treatment Coordinator – Make the presentation exciting.
Advice for the Treatment Coordinator – Make the presentation exciting. Aiming to have 90% of your consultation patients accept treatment may seem unreasonably high. However, an unusual scenario exists …
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Advice for the Orthodontist – Set goals that will help achieve your practice vision.
Advice for the Orthodontist – Set goals that will help achieve your practice vision. Once you have a written vision statement, come up with specific annual goals that will serve as mileposts on the …
Advice for the Treatment Coordinator – Be prepared to answer questions during the consultation.
Advice for the Treatment Coordinator – Be prepared to answer questions during the consultation. Parents and adult patients want to understand everything they can about the treatment being recommended. …
To improve teamwork, read everyone else’s job description.
To improve teamwork, read everyone else’s job description. Rather than assuming you know what others on the practice team are supposed to do, review the responsibilities that have been assigned to …
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Eliminate unnecessary expenses.
Eliminate unnecessary expenses. Almost all businesses, including ortho practices, end up with operating costs that may have made sense in the past but don’t make sense any more. Go through the books …
Advice for the Marketing Coordinator – Reach out to pediatricians.
Advice for the Marketing Coordinator – Reach out to pediatricians. Some pediatrician offices will refer their patients directly to an orthodontist. Focusing on doctor education is the best way to work …
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Create phone scripts to deal with collections issues.
Create phone scripts to deal with collections issues. Simply making calls to overdue parents will be ineffective unless appropriate motivational language is used. Emphasize to them the benefit of …
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Realize that parents and patients want more value for their money than ever before.
Realize that parents and patients want more value for their money than ever before. In today’s slow economy, people seek the highest value every time they pay for a service. They’ve been conditioned …
