Increasing Practice Production Every Year
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Advice for the Orthodontist – Start saving as early as possible. Work with a financial advisor to balance your debt payments and savings for retirement. Even a small amount put into retirement savings …
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Advice for the Marketing Coordinator – Track how parents and patients found out about your practice. To make sure you’re using the best marketing strategies and to allocate resources for maximum …
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Train outside the office. Training can’t always be accomplished in the office. Teams should attend seminars that provide appropriate training based on each staff member’s duties and responsibilities. …
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Get the schedule right. The schedule affects nearly every aspect of practice operations. Poorly constructed schedules lead to chaotic results—frustrated parents and patients, cancelled appointments, …
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Watch for ways to collaborate with team members. In a well-run practice, each team member’s individual responsibilities are clearly spelled out. Yet there are always opportunities for staff members to …
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Make parents and patients feel like they are part of your oral healthcare team. Use “we” instead of “I” during parent and patient interactions. Treat parents and patients as the center of everyone’s …
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Advice for the Orthodontist – Give credit where it’s due. Everyone on the team should acknowledge who has come up with a good idea… but it’s especially important for you to do so. As practice leader, …
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Advice for the Treatment Coordinator – Have an effective follow-up system in place. Many ortho practices focus so much on “closing” the prospect during the consult that they forget about the potential …
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Eliminate inefficiencies. Eventually, even the best practice systems develop bottlenecks that reduce efficiency and increase stress. That’s why all systems should be replaced—not merely tweaked—every …
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Strive for “WOW” customer service. Parents and patients will recommend your practice only when you provide them a great experience. If the customer service is mediocre at best, parents and patients …
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Reduce no-shows and last-minute cancellations. They can wreak havoc on the practice’s schedule and bottom line, especially in a slow economy. Training and scripting can greatly reduce missed …
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Advice for the Orthodontist – Behave like a CEO every day. As the practice leader, you can have a profound, positive effect on team members if you: Come to the office energized Greet team members …
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