Advice for the Orthodontist – Set goals that will help achieve your practice vision. Once you have a written vision statement, come up with specific annual goals that will serve as mileposts on the …
Advice for the Treatment Coordinator – Be prepared to answer questions during the consultation.
Advice for the Treatment Coordinator – Be prepared to answer questions during the consultation. Parents and adult patients want to understand everything they can about the treatment being recommended. …
To improve teamwork, read everyone else’s job description.
To improve teamwork, read everyone else’s job description. Rather than assuming you know what others on the practice team are supposed to do, review the responsibilities that have been assigned to …
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Eliminate unnecessary expenses.
Eliminate unnecessary expenses. Almost all businesses, including ortho practices, end up with operating costs that may have made sense in the past but don’t make sense any more. Go through the books …
Advice for the Marketing Coordinator – Reach out to pediatricians.
Advice for the Marketing Coordinator – Reach out to pediatricians. Some pediatrician offices will refer their patients directly to an orthodontist. Focusing on doctor education is the best way to work …
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Create phone scripts to deal with collections issues.
Create phone scripts to deal with collections issues. Simply making calls to overdue parents will be ineffective unless appropriate motivational language is used. Emphasize to them the benefit of …
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Realize that parents and patients want more value for their money than ever before.
Realize that parents and patients want more value for their money than ever before. In today’s slow economy, people seek the highest value every time they pay for a service. They’ve been conditioned …
Set the pace.
Set the pace. Whenever there are signs that the team is slowing down—taking too long to answer the phone, getting behind on the schedule, reacting late to negative social media posts—it’s time for the …
Recognize that using smartphones makes information vulnerable.
Recognize that using smartphones makes information vulnerable. Accessing the practice through a smartphone may be a very convenient way to handle some tasks when you’re away from the office, but there …
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Advice for the Orthodontist – Don’t be afraid to make non-clinical mistakes.
Advice for the Orthodontist – Don’t be afraid to make non-clinical mistakes. The fear of making mistakes can delay an ortho practice from reaching its potential. Ironically, a no-risk leadership style …
Implement documented systems.
Implement documented systems. High-performance administrative systems with defined targets are critical to achieving production goals, reducing stress and laying the foundation for long-term success. …
Keep your social media posts short.
Keep your social media posts short. People are using smartphones for everything these days… including connections to their favorite social media sites. Even if there’s no character limit at the sites …
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