Reduce no-shows and cancellations. Truly satisfied parents and patients have a high level of trust in the practice and are more likely to not only keep their appointments but also be on time. Examine …
Look at the practice from the parent and patient viewpoint.
Look at the practice from the parent and patient viewpoint. Team members should both read over scripts and “act them out” or role-play. This training process reinforces important practice information. …
Continue Reading about Look at the practice from the parent and patient viewpoint. →
Avoid negativity.
Avoid negativity. Positive people inspire others to act in a positive manner. If the doctor or team members have a tendency to be negative, then others may follow that example, which usually leads to …
Advice for the Orthodontist – Thank parents and patients who make referrals.
Advice for the Orthodontist – Thank parents and patients who make referrals. Anyone who refers should receive a personal thank-you call from the orthodontist. The practice should also send an email to …
What should your practice brand be? Ask parents and patients.
What should your practice brand be? Ask parents and patients. It’s hard for most ortho practices to justify investing in market research. But there’s an alternative and reliable way to figure out how …
Continue Reading about What should your practice brand be? Ask parents and patients. →
Advice for the Front Desk Coordinator – Ask “the question” during checkout.
Advice for the Front Desk Coordinator – Ask “the question” during checkout. When patients return from the clinical area, always ask “How was your visit today?” They will appreciate this question and …
Continue Reading about Advice for the Front Desk Coordinator – Ask “the question” during checkout. →
Treat every ortho patient as an individual.
Treat every ortho patient as an individual. Personalize every ortho appointment. Levin Group recommends a technique called The Golden Ten. This is a process where the practice learns one or two new …
Continue Reading about Treat every ortho patient as an individual. →
Pay attention to overhead.
Pay attention to overhead. Overhead is necessary for running an ortho practice, but unnecessary expenses can hurt the practice’s financial health. To operate successfully, the practice must …
Advice for the Orthodontist – Delegate responsibilities.
Advice for the Orthodontist – Delegate responsibilities. As the ortho practice’s primary producer, you can raise production dramatically by delegating virtually all non-clinical responsibilities to …
Continue Reading about Advice for the Orthodontist – Delegate responsibilities. →
Advice for the Marketing Coordinator – Seek more parent referrals.
Advice for the Marketing Coordinator – Seek more parent referrals. Parents (and adult patients) are even better promoters of your ortho practice than the orthodontist and your fellow team members. …
Continue Reading about Advice for the Marketing Coordinator – Seek more parent referrals. →
Advice for the Financial Coordinator – Follow up quickly on overdue receivables.
Advice for the Financial Coordinator – Follow up quickly on overdue receivables. If a patient’s monthly payment is one day overdue, contact the parent or patient immediately to collect. Remember that …
Use the morning meeting to plan ahead.
Use the morning meeting to plan ahead. It’s always best for the team to know what kind of day they are about to have. What happens if a patient cancels? Is there someone the office can contact to fill …
Continue Reading about Use the morning meeting to plan ahead. →
