Re-evaluate bulk ordering. Although bulk ordering can mean discounts, it locks the office into a set of purchases and may end up costing more than if the office had ordered supplies as needed. Some …
Remove “No” from all conversations with parents and patients.
Remove “No” from all conversations with parents and patients. Double-check to see if “No” occurs in any scripting your practice uses, and eliminate it. That word sends a negative message, in more ways …
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Survey parents and patients regularly.
Survey parents and patients regularly. Create a short survey about the total patient experience. For the best results, use a web-based survey that can be completed in the office on a laptop or tablet. …
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Manage expectations.
Manage expectations. Make sure that patients and their parents fully understand their treatment plans. Parents should know exactly what the treatment entails, including frequency of visits and at-home …
Scripting Tip: Don’t say that a staff member “tried her best.”
Scripting Tip: Don’t say that a staff member “tried her best.” This language suggests that the individual has limitations. However, parents and patients aren’t coming to your practice for limitations. …
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Advice for the Marketing Coordinator – Track the number of new patient calls.
Advice for the Marketing Coordinator – Track the number of new patient calls. Referral marketing is designed to make your phone ring. Once that occurs, it is the team’s responsibility to motivate …
Advice to the Front Desk Staff – Emphasize the 48-hour rule.
Advice to the Front Desk Staff – Emphasize the 48-hour rule. During checkout, highlight the area on the appointment card that says 48-hours’ notice is required to cancel an appointment. By doing this, …
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Advice for the Treatment Coordinator (TC) – Follow up with ortho candidates and parents.
Advice for the Treatment Coordinator (TC) – Follow up with ortho candidates and parents. When a parent doesn’t agree to ortho treatment for a child during the consult, the TC can offer to call the …
Advice for the Orthodontist – Thank referring doctors.
Advice for the Orthodontist – Thank referring doctors. They account for a significant portion of your production. They entrust their patients to your care. They play an important role in your …
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Advice for the Financial Coordinator – Review the accounts receivable process.
Advice for the Financial Coordinator – Review the accounts receivable process. To determine the effectiveness of your collections process, answer the following questions: Does your practice have a …
Script all patient interactions.
Script all patient interactions. What to say and how to say it are crucial elements of successful patient and parent relationships. Scripting helps the doctor and the team communicate accurate …
Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice.
Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice. What strategies has the practice used successfully in the last few years? Which ones need to be replaced? …
