Project confidence and professionalism. Whatever your role in the practice, your manner will affect the mood for everyone there, including patients and parents. An ortho practice is a relatively small …

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Advice for the Treatment Coordinator (TC) – Close the case in a single consultation. Parents are busier than ever and don’t want to visit an office multiple times. Often, they like the first practice …

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Publish content that is shareable. Use social media to inform and entertain patients and parents, not just as an excuse to talk about your ortho practice. While a Tweet or a Facebook post can …

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If you answer the first call from parents of potential patients, establish rapport. When parents call, make them feel that calling your practice was an excellent idea. This means that, in addition to …

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Advice for the Orthodontist – Establish quality relationships with referring dentists. Developing strong relationships with referring GPs and pediatric dentists will drive ortho growth. Many ortho …

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Don’t let your cell phone activities disturb or distract you from patients and parents. Confine your use of cell phones to break times as much as possible. If there’s personal business you must attend …

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Keep track of inventory. What’s hiding in the practice’s supply closet? Needed materials? Or items the office stopped using 12 months ago? Practices should take inventory semi-annually. This will help …

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Thank parents and patients for arriving on time for their appointments. Imagine a parent getting up early, dropping kids off at school, running errands and picking up their child from school to make a …

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Don’t delay following up on past due payments. Call parents and adult patients when they’re one day overdue and ask them for a commitment to pay. Simply reminding them of their obligation will often …

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Advice for the Orthodontist – Be a motivational leader for your team. Orthodontists who have a well-trained and motivated team will have the most successful practices. Figure out how to motivate each …

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Acknowledge your fellow team members. Surprise your co-workers by leaving a silly, fun, or inspiring note anonymously for them at the end of the day. When they come in the next morning and discover …

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Advice for the Treatment Coordinator – Motivate parents to accept treatment for themselves. Set a target of having 15% of parents receive orthodontic treatment along with their children. Encourage …

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