Advice for the Treatment Coordinator (TC) – Emphasize treatment benefits. TCs should have comprehensive knowledge of ortho treatment. But the “what” isn’t as important as the “why” when it comes to …

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Avoid delaying consults and starts. If parents have to wait weeks for a consultation, they probably will look elsewhere for ortho care. The sooner you can schedule the appointment, the greater the …

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Advice for the Front Desk Team – Improve telephone skills through scripting. Even in the age of the internet, the telephone is still the ortho practice’s main lifeline for new patients. When parents …

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Advice for the Marketing Coordinator (MC) – Know your responsibilities. The role of the MC actually encompasses several jobs, all of which bring a great deal of value to the practice. The main …

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Advice for the Orthodontist – Good leaders know what not to do. Good leaders learn to work through their teams—not around them. The most successful orthodontists figure out how to delegate …

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Advice to the Treatment Coordinator (TC) – Understand the change in consumer behavior. In today’s slower economy, consumers at all income levels who once were impulse buyers now often postpone …

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Realize parents want more value today than ever before. Parents want the best value every time they spend their money. They have been conditioned by retailers to seek deals based on either lower cost …

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Evaluate new products thoroughly. The orthodontist and appropriate team members should be involved in judging whether new products will benefit the practice and its patients. Determine if a product …

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Special Tip – Last Day of the Summer Book Sale. All books, e-books, whitepapers and brochures are 25% off at the Levin Group Store. Use code TOD25 at checkout to receive your discount. Popular items …

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Advice for the Orthodontist – Don’t take your team for granted. Your staff is a key component of your success. Provide team members the leadership, training and motivation they need, and your office …

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Re-evaluate bulk ordering. Although bulk ordering can mean discounts, it locks the office into a set of purchases and may end up costing more than if the office had ordered supplies as needed. Some …

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Remove “No” from all conversations with parents and patients. Double-check to see if “No” occurs in any scripting your practice uses, and eliminate it. That word sends a negative message, in more ways …

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