Advice for the Marketing Coordinator – Reach out to new dentists. Identify new GPs in the area by monitoring direct mail promotions, announcements on Facebook, items in community newspapers, comments …

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Advice for the Orthodontist – Make treatment more affordable. Large down payments are still common in orthodontics. If you make it financially onerous for parents of prospective patients to accept …

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Treat patients and parents the way you want to be treated. Always put yourself in the shoes of patients and parents. Welcome and greet them by name when they enter the practice. Make the patient …

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Advice to the Treatment Coordinator – Endorse the doctor. To create a greater sense of trust, talk about the orthodontist’s clinical skills and caring manner with parents and patients before the …

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Don’t be drawn into emotional confrontations. When dealing with an unhappy parent (or adult patient), stay focused on the facts at hand. If the individual verbally attacks you, don’t respond in kind. …

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Create phone scripts to deal with collections issues. Simply making calls to overdue parents will be ineffective unless appropriate motivational language is used. Emphasize to them the benefit of …

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Advice for the New Orthodontist – Become involved in the community. Spend as much time as possible out in the community, meeting people and letting them know about your ortho practice. Give …

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Advice to the Ortho Assistant – Be encouraging. Braces are a big change for most pre-teens and teens. When they come in for their first check appointments, point out the progress they’re making. …

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Advice for the Treatment Coordinator (TC) – Greet new patients and their parents immediately. You want to start the relationship in the best possible way. Try to meet prospective patients and their …

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Step up when you see an opportunity. When a fellow team member is on vacation or out sick, volunteer to take on additional duties. If you have occasional downtime, assist someone who may be …

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Advice for the Marketing Coordinator – Prepare now for autumn. Summer is typically a busy time for ortho practices, and it can be easy to get off track. Look at your marketing calendar for the fall …

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Hold more effective meetings. No one likes unproductive meetings. They waste time, lower morale and frustrate the entire team. Conversely, effective staff meetings can prevent chaos and stress in the …

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