Increasing Practice Production Every Year
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Make your practice a fun place to visit for teens and adults. Turn a portion of the reception area into a teen center with age-appropriate electronic games, videos and magazines. Reserve another …
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Advice for the Front Desk Team – Track referrals. When new parents call, team members should inquire, “Who can we thank for referring you to us?” or “How did you hear about our office?” This will …
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Advice for the Orthodontist – Appoint more than one staff member to handle finances. Reduce the opportunity for a team member to falsify accounts by having more than one person working on practice …
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Advice for the Front Desk Team – Make the first phone call count. The new patient call is an essential marketing opportunity. In fact, if the callers are “ortho shoppers,” it may well be the only such …
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Advice for the Treatment Coordinator – Present treatment with confidence. During the consult, parents and patients should realize that you are an expert on the subject. That means using excellent …
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Advice to the Ortho Assistant – Give encouragement to patients. If patients are undergoing a lengthy procedure, compliment them a few times during the appointment. They’ll appreciate it and feel …
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Advice for the Marketing Coordinator – Hold a thank-you event for parents and adult patients. Most ortho practices sponsor an array of activities targeting adolescent patients. But few offices do …
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Advice for the Orthodontist – Become the community’s adult orthodontics expert. Write articles about the need for and advantages of ortho treatment for adults, and place these articles on your …
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Advice to the Front Desk Team – Make sure your tone of voice matches your words. Avoid going through the motions when greeting patients and parents. If you say you are happy to see them, your tone of …
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Advice to the Marketing Coordinator – Don’t give up on GPs who perform ortho. With advancements in aligner technology, more general dentists are providing orthodontic treatment. However, most of them …
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Advice to the Treatment Coordinator – Promote the orthodontist during the consult. Many parents have no idea what the doctor has accomplished. For example, board certification is a distinction that …
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Advice for the Scheduling Coordinator – Create an “Ideal Day” template. Work with the orthodontist and your fellow team members to define an ideal day at the practice. Factoring in personal …
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