Use multiple, ongoing referral marketing strategies. Pediatric dental practices achieve the best results when they implement a marketing plan consisting of at least 15 different strategies for both …

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Advice for the Scheduling Coordinator ­– Designate an overflow chair. For offices with enough space, the overflow chair provides an opportunity to schedule at approximately 50% the capacity of other …

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For Practice Owners – Valuation Factor: Staff Training. A well-trained staff increases practice value. If the practice has a staff that lacks training or experience, value suffers because the new …

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Advice for the Hygienist – Explain that the hygiene visit is more than “just a cleaning.” It’s important that parents understand and value the services provided during the hygiene appointment, …

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Make sure all team members are on the same page. When team members give patients different answers to the same question, your practice will seem unprofessional, disorganized and inefficient. Use …

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Advice for the Practice Leader – Have a sense of humor. No matter how well-run, all practices have their share of tough days. Things go wrong. Team members call in sick. Procedures take longer than …

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Script all interactions with patients and parents. What to say and how to say it are crucial elements of successful patient and parent relationships. Scripting helps the doctor and the team …

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Advice for the Pediatric Dentist – Work on case presentation skills. It takes time for even the most experienced dentists to master case presentation skills. Case presentation has to be learned, …

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Customize the length of hygiene appointments based on patient needs. Some children will require more time for their hygiene appointment, and some will require less. To make the most efficient use of …

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Add texting as a confirmation option. If your practice confirms appointments with postcards or land-line calls, it’s time to upgrade your communication efforts. Emails, calls to mobile phones and …

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Advice for the Practice Leader – Make business education a priority. The Great Recession and its aftermath have ushered in a host of permanent changes that have forever altered the dental profession. …

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Advice for the Hygienist – Educate parents about periodontal disease. In addition to cavity prevention, hygienists should stress to parents that poor oral care habits can lead to bigger problems when …

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