Performance Target: Generate one referral a year from 40–60% of parents. Satisfied parents will usually be happy to recommend your practice to family members, friends, co-workers, neighbors and …

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Advice for the Pediatric Dentist – Inspire your team. As leaders, doctors can motivate in many different ways. Some use the power of their personality. Others educate their team with practice goals. …

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Keep finding ways to improve the practice. Everything matters in the parent/patient experience. One seemingly little thing can damage how your practice is perceived. It could be a messy reception …

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Target areas for improving communication. Pedo practice success depends heavily on effective communication. Locate the areas where there’s a breakdown in efficiency and design simple communication …

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Advice for the Pediatric Dentist – Put business education on your list of CE priorities. To succeed in the new dental economy, you need more than clinical skills. You also need to know how to manage a …

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Choose cooperation, not conflict. Performing your tasks well is one thing. Working well with others is another equally important part of job performance. As happens in any group, friction will …

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React calmly to unfavorable social media reviews. On your practice’s Facebook page, you may see negative comments from time to time. Don’t overreact. Respond to complaints with a positive attitude and …

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“De-bottleneck” your systems. Bottlenecks are inefficiencies that develop in systems over time and slow them down. The goal for pedo offices is to eliminate bottlenecks by redesigning systems. …

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Create written job descriptions that include performance targets. Job descriptions give staff a detailed picture of what’s expected of them and provide the pediatric dentist and office manager a …

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Advice for the Pediatric Dentist – Have a strong community presence. Join organizations, such as your local Chamber of Commerce. These groups support the mutual concerns of area business owners and …

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Address others by name. Everyone likes to hear the sound of his or her name. When you’re addressing others, use their names during the conversation. The best way to grab people’s attention is to call …

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Make use of role-playing. Team members should read over customer service scripts and “act them out” or role-play. This training process reinforces the right messages and helps staff members see the …

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