Highlight treatment benefits. Whether presenting need-based or elective treatment, emphasize how it will improve quality of life for patients. Rather than dwelling on clinical details—which patients …
Advice for the Marketing Coordinator – Project enthusiasm.
Advice for the Marketing Coordinator – Project enthusiasm. Even if you’re having a bad day, your job will be easier if you can surround yourself and others with positive personal energy. In your …
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Advice for the Endodontist – Don’t create (and then neglect) a second location.
Advice for the Endodontist – Don’t create (and then neglect) a second location. Many satellite offices perform poorly because they’re perceived differently from the main location and receive less …
Help keep practice systems and technology up-to-date.
Help keep practice systems and technology up-to-date. Everyone on the endo team should be on the lookout for opportunities to upgrade protocols in order to enhance patient care, increase efficiency, …
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Advice for the Front Desk Team – Give written notice that payment is due.
Advice for the Front Desk Team – Give written notice that payment is due. It’s most cost-effective to collect what patients owe before they leave the office. If this is not possible, don’t just …
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Keep your online presence current.
Keep your online presence current. Online marketing enables your practice to reach prospective patients cost-effectively and to keep existing practice-patient relationships healthy, but you must keep …
Principles of Practice Leadership: Bring out your inner “coach.”
Principles of Practice Leadership: Bring out your inner “coach.” Understand that the relationship between a leader and a follower will work best when it’s like that of a teacher and a student. Rather …
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Strive for solutions in staff meetings.
Strive for solutions in staff meetings. An ideal staff meeting can make all the difference in office morale. Keep in mind that the meeting is about identifying challenges and creating solutions. End …
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Monitor all cash flow carefully.
Monitor all cash flow carefully. Effective financial management depends on knowing exactly where the practice’s money comes from and where it goes. Track all collections, purchases and expenses. …
Consider supporting a charity.
Consider supporting a charity. Most big companies today champion a cause in a very visible way. The National Football League, for example, promotes breast cancer awareness during the month of October. …
Be prepared to answer patients’ questions.
Be prepared to answer patients’ questions. If patients want to know more about the recommended procedure, take the time to inform and, if need be, reassure them. Anticipate questions, and use …
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Don’t keep endo patients waiting.
Don’t keep endo patients waiting. When non-emergency patients call, schedule them within seven days. The day they arrive, avoid making them wait too long to see the doctor. Waiting creates the wrong …