Use scripting to motivate every caller to make an appointment. Scripts should: Make the caller feel welcome at the practice Emphasize the endodontist’s excellent credentials Discover some …

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Increase scheduling efficiency with this simple change. If your endo practice still uses 15-minute scheduling increments, you’re probably losing a considerable amount of potentially productive time …

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Emphasize the 48-hour rule. When setting up appointments for patients, your front desk coordinator should make it clear that 48-hours’ notice is required to cancel an appointment. If handing an …

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Identify communication problems… and correct them. Locate the areas where there are breakdowns in efficiency and come up with simple communication systems to resolve these problems. Effective …

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Highlight treatment benefits. Whether presenting need-based or elective treatment, emphasize how it will improve quality of life for patients. Rather than dwelling on clinical details—which patients …

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Advice for the Marketing Coordinator – Project enthusiasm. Even if you’re having a bad day, your job will be easier if you can surround yourself and others with positive personal energy. In your …

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Advice for the Endodontist – Don’t create (and then neglect) a second location. Many satellite offices perform poorly because they’re perceived differently from the main location and receive less …

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Help keep practice systems and technology up-to-date. Everyone on the endo team should be on the lookout for opportunities to upgrade protocols in order to enhance patient care, increase efficiency, …

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Advice for the Front Desk Team – Give written notice that payment is due. It’s most cost-effective to collect what patients owe before they leave the office. If this is not possible, don’t just …

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Keep your online presence current. Online marketing enables your practice to reach prospective patients cost-effectively and to keep existing practice-patient relationships healthy, but you must keep …

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Principles of Practice Leadership: Bring out your inner “coach.” Understand that the relationship between a leader and a follower will work best when it’s like that of a teacher and a student. Rather …

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Strive for solutions in staff meetings. An ideal staff meeting can make all the difference in office morale. Keep in mind that the meeting is about identifying challenges and creating solutions. End …

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