Become the endo experts for referring doctors. One of the most effective ways to market your practice is to provide valuable information to GPs and others who may refer patients to you for endo …

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Make overhead control a team effort. Everyone on your endo team probably has a hand in spending practice money, so everyone can play a role in spending less. Unless you’ve trimmed overhead recently, …

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Be open to change. Pediatric dentistry continues to evolve, especially on the business side. To be successful in today’s competitive environment, pediatric dentists will need to make improvements to …

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Know the practice’s milestones. As a team member, you should be aware of the practice’s most important accomplishments … reaching a record level of production… implementing an innovative new customer …

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Don’t let negative people get you down. If others in the office project negative feelings, try to coax them away from that negativity. It may be an uphill battle, but it’s worth the effort. Be an …

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Replace management systems every 3–5 years. All endo practices change over time, and their systems should change, too. Rather than tweaking them—which will eventually lead to more bottlenecks—outdated …

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Set your sights on growing production 15+% per year. Even in the new dental economy, your practice can grow 15% or more per year—without increasing fixed expenses. By asking patients for referrals, …

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In meetings, focus on ways to meet challenges. A well-run staff meeting can have a highly positive impact on office morale. Rather than complaining about problems, brainstorm to find solutions. This …

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Move beyond communicating to motivating. Whenever you are communicating with endo patients, be mindful about the practice’s objectives. Use scripts to influence patient behavior… whether it’s showing …

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Publish content that is shareable. Use social media to inform and entertain patients, not just as an excuse to talk about your practice. While a Tweet or a Facebook post can discuss important practice …

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Advice for the Endodontist– Set high expectations. Good leaders challenge their team members to reach their potential. Most people will excel when given challenges in small doses. Effective leaders …

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Establish and transfer trust with new endo patients. Whether you’re taking new patient calls or greeting new patients in the office, show confidence in the practice’s ability to handle their case and …

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