Add visual interest to your social media posts. Include photos, clip art and video clips whenever possible in your practice’s social media posts. They catch attention, communicate quickly and get …

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Increase productivity with morning meetings. Your daily business meeting not only prepares everyone for the day but can also help grow your practice. Include a brief review of performance targets and …

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Know what your practice does. Do you know all of the services your practice offers? Staff members should be able to give a brief description of every treatment provided by the practice. No matter what …

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Advice for the Endodontist – Run the numbers. As the practice leader, you need to track your overhead and production numbers. Remember, you are the CEO of your practice, so it is up to you to know how …

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Try to mirror the patient’s body language. When meeting a new patient or recommending treatment, using the right body language can help put the patient at ease. If the doctor or treatment coordinator …

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Don’t assume patients understand their insurance. Educate patients about their insurance coverage. They’ll appreciate your willingness to help… and, in cases where there is no urgency and patients are …

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Advice for the Marketing Coordinator – Make marketing a constant for your practice. Haphazard marketing invariably generates inconsistent results, which lead to lower production and decreased …

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Know the daily production target. When everyone knows what the daily production goal is, your practice will be more likely to reach that objective. By scheduling with the production target in mind, …

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Be honest about your practice’s weaknesses. When you analyze your endo practice as a business, you need a straightforward appraisal of where your practice is weak. Some doctors and staff members try …

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Make new patients feel welcome when they call. This begins with a scripted comment such as, “I’m glad that you called. We love meeting new patients and look forward to working with you.” This response …

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Keep stress out of the schedule. The schedule affects nearly every aspect of endo practice operations. A poorly constructed schedule leads to frustrated patients, lost production and a stressful work …

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Advice for the Endodontist – “Model” the behavior you expect from the team. Good leaders think about the behavior they should display to their team, because it will be emulated. For example, acting …

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