Advice for the Marketing Coordinator – Market consistently. To ensure the best marketing results, consistency is critical. Use strategies on an ongoing basis throughout the year. Haphazard marketing …

Continue Reading about Advice for the Marketing Coordinator – Market consistently. →

Protect your practice’s website from hackers. Cyber criminals can steal sensitive patient information… names, addresses, Social Security numbers and perhaps even financial data… from your website. …

Continue Reading about Protect your practice’s website from hackers. →

Thank patients for arriving on time. Whether by saying “Thanks,” noting that they’re 10 minutes early, or acknowledging it in some other way, the front desk coordinator and others should let patients …

Continue Reading about Thank patients for arriving on time. →

Perform a systems audit. Over time, most offices outgrow their systems for handling the day-to-day demands of patient care and administration. By conducting a systems audit, your practice can …

Continue Reading about Perform a systems audit. →

Say “Yes” to patients frequently. Patients love to hear the word Yes, because it represents cooperation and convenience. Give them as many Yes’s as possible, such as: Yes, we can see you tomorrow. …

Continue Reading about Say “Yes” to patients frequently. →

A good practice shines because of the team. The most successful endodontists have learned to delegate responsibilities to their staff. With delegation, doctors experience less stress and have more …

Continue Reading about A good practice shines because of the team. →

Advice for the Marketing Coordinator – Reach out to new dentists and their teams. New dentists represent an excellent opportunity to build your referral base. Use web searches, community newspapers …

Continue Reading about Advice for the Marketing Coordinator – Reach out to new dentists and their teams. →

Use “active listening” with patients. Demonstrate that you understand and respect what patients are saying by listening for their key points and repeating them in your own words in a questioning tone …

Continue Reading about Use “active listening” with patients. →

Before buying new technology, check the reviews. When you need to purchase new equipment or software for the practice, don’t rely solely on the manufacturer’s marketing materials. They will …

Continue Reading about Before buying new technology, check the reviews. →

When you make improvements suggested by patients, give them credit. If you’re making changes based on patient feedback, let patients know that you’re responding to—and appreciate—their suggestions. …

Continue Reading about When you make improvements suggested by patients, give them credit. →

Advice for the Marketing Coordinator­ – Segment referring dentists. Categorize referring dentists into four groups, based on the number of referrals: A doctors are the top third of referrers – …

Continue Reading about Advice for the Marketing Coordinator­ – Segment referring dentists. →

Advice for the Endodontist  – Educate patients about implants. When patients’ teeth can’t be saved with root canal therapy, explain the many benefits of implants by providing brochures, fact sheets …

Continue Reading about Advice for the Endodontist – Educate patients about implants. →