Take the time to answer patients’ questions fully. When patients ask you questions, give them the answers they need. Even if it’s something you’ve already explained to other patients… or if you think …

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Advice for the Marketing Coordinator – Market consistently. To ensure the best marketing results, consistency is critical. Use strategies on an ongoing basis throughout the year. Haphazard marketing …

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Protect your practice’s website from hackers. Cyber criminals can steal sensitive patient information… names, addresses, Social Security numbers and perhaps even financial data… from your website. …

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Thank patients for arriving on time. Whether by saying “Thanks,” noting that they’re 10 minutes early, or acknowledging it in some other way, the front desk coordinator and others should let patients …

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Perform a systems audit. Over time, most offices outgrow their systems for handling the day-to-day demands of patient care and administration. By conducting a systems audit, your practice can …

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Say “Yes” to patients frequently. Patients love to hear the word Yes, because it represents cooperation and convenience. Give them as many Yes’s as possible, such as: Yes, we can see you tomorrow. …

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A good practice shines because of the team. The most successful endodontists have learned to delegate responsibilities to their staff. With delegation, doctors experience less stress and have more …

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Advice for the Marketing Coordinator – Reach out to new dentists and their teams. New dentists represent an excellent opportunity to build your referral base. Use web searches, community newspapers …

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Use “active listening” with patients. Demonstrate that you understand and respect what patients are saying by listening for their key points and repeating them in your own words in a questioning tone …

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Before buying new technology, check the reviews. When you need to purchase new equipment or software for the practice, don’t rely solely on the manufacturer’s marketing materials. They will …

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When you make improvements suggested by patients, give them credit. If you’re making changes based on patient feedback, let patients know that you’re responding to—and appreciate—their suggestions. …

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Advice for the Marketing Coordinator­ – Segment referring dentists. Categorize referring dentists into four groups, based on the number of referrals: A doctors are the top third of referrers – …

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