Don’t believe all the bad news. We live in an era where we are inundated with news and most of it is bad. The advent of 24-hour news allows people to develop a negative view of what is happening in …
Do “the opposite of lazy.”
Do “the opposite of lazy.” As we face a challenging economy, this is a time to do “the opposite of lazy.” This means advancing and accelerating your referral marketing program. You don’t want to wait …
The economy is changing.
The economy is changing. In a slower economy, referring doctors often become concerned and decrease referrals. For some it’s simply a matter of retaining those patients in the practice and for others …
Don’t let anxiety overtake you.
Don’t let anxiety overtake you. In a recent survey by the American Dental Association, a record number of dentists reported having anxiety. One way to reduce anxiety is to develop checklists for the …
Is it fraud?
Is it fraud? If you’re wondering if a certain approach to filing insurance is fraud, call the insurance company. You can trust that they won’t give you bad information just to keep you from getting …
Will a negative event hurt you?
Will a negative event hurt you? Over the last 38 years we have been contacted by many dentists after a negative event occurs in their practice. It could be a lawsuit, a patient requesting a refund, or …
Be the optimist.
Be the optimist. Whenever you communicate with referring doctors, be a positive voice. It is easy for people to feel anxious or concerned as changes take place in dentistry and in the world. However, …
If you want more referrals…
If you want more referrals…Periodically change your strategies. Referral marketing strategies are wonderful, but they can become boring. In fact, anything that happens repeatedly becomes familiar and …
How old are your job descriptions?
How old are your job descriptions? If you have job descriptions take them out, dust them off, and get everyone involved in updating them. Develop the new job descriptions with the team to get the best …
What do you do in the mornings?
What do you do in the mornings? We can’t stress enough how important we believe it is to have a morning routine. Every team member should walk into the office and have a checklist of how to start the …
The trash bag challenge.
The trash bag challenge. We recently read about a concept called the “trash bag challenge” that instructs people (who are willing) to collect unused items in trash bags and commit to throwing away one …
Thank your referring doctors.
Thank your referring doctors. Periodically we will repeat a version of this recommendation in our Tip of the Day. One of the most powerful strategies for referral marketing is to go out of your way to …
