Stop whining and start winning. Referral marketing takes effort. Most of it can be carried out by your professional relationship coordinator (PRC). However, specialists cannot sit back and do nothing …
It’s time to get serious.
It’s time to get serious. In one week, we spoke to 11 specialists who all had very similar concerns about their referral marketing. The concern was that it had fallen off, and they felt it was time to …
Fire that patient.
Fire that patient. Some patients are just not worth the effort. Others can be dangerous. If you have a strong intuition that a certain patient should not be in your practice, the smart move is to find …
Make your practice your hobby.
Make your practice your hobby. Hobbies are fun. They are meant to be enjoyed and create stimulation and motivation. Turn your practice into a hobby and you will love your career. …
Raise your enthusiasm.
Raise your enthusiasm. Raising your enthusiasm is not only for your own benefit. Your enthusiasm will also raise the enthusiasm of the people around you. When people are around enthusiastic people, …
It’s time to get fired up again!
It’s time to get fired up again! Do you remember when you first went into practice? When you ran around chasing referring doctors to meet them and build relationships? You were fired up. Maybe it was …
Be competition ready.
Be competition ready. Businesses always have competition and competition always grows. The best course of action is to always plan for your strategy in the event that someone new moves in nearby, a …
Have a conversation.
Have a conversation. If you want to increase case acceptance, get the patient to talk more. When patients are talking, they are more engaged and more interested in the treatment being presented. …
Run on time.
Run on time. Are you aware that running late sends the message that you don’t respect your patients? People today often value their time as much as they value their money. If patients feel you don’t …
Show respect.
Show respect. Let every patient know you respect them. The best way to do this is to develop an attitude that the patient is an equal and will be treated as a friend. …
Stick to texting.
Stick to texting. Text three referring doctors every day just to touch base. Always end each text by saying something positive or thanking them for referrals. …
Understand production.
Understand production. If you study your practice production and the current trends over the last three years, you will almost always find opportunities for growth and enhanced performance. …
