Advice for the Marketing Coordinator – To define your brand, ask your patients. It’s hard for most dental practices to justify investing in market research. But there’s an alternative way to figure …
Advice for Administrative Staff Members – Protect the doctor’s time.
Advice for Administrative Staff Members – Protect the doctor’s time. In a dental practice, no one’s time is more valuable than the doctor’s. By taking on as many non-clinical activities as possible, …
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For Practice Owners – Valuation Factor: Staff Longevity.
For Practice Owners – Valuation Factor: Staff Longevity. When team members have been with the practice for a long time, it suggests that they can provide continuity as your practice changes hands. It …
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Order supplies on an as-needed basis.
Order supplies on an as-needed basis. Automatic ordering of supplies can lead to inefficiency, misuse of office space and outright waste. For example, a year’s supply of gauze pads gathering dust in a …
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When presenting treatment stop every 10 or 12 sentences and ask a question.
When presenting treatment stop every 10 or 12 sentences and ask a question. You want to get patients actively involved in the treatment plan. Think of treatment planning us more like having a …
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Maximize team participation in monthly meetings.
Maximize team participation in monthly meetings. Everyone on the practice team can make meaningful contributions to discussions, if encouraged. Create a receptive environment where everyone feels …
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Be willing to admit you don’t understand something.
Be willing to admit you don’t understand something. Many of us hesitate to admit we’re confused about what’s being discussed. If you’re not following the conversation, speak up. Ask for more …
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Promote patient financing.
Promote patient financing. Mention outside financing, along with other payment options, to all patients faced with considerable out-of-pocket costs. Although you’ll have to absorb a processing fee, …
Be careful with new patients.
Be careful with new patients. If the case for the new patient is too large and you tell them too soon they might not be ready to hear it. Keep in mind that they just met you and are only beginning to …
Increase efficiency and decrease stress with systems.
Increase efficiency and decrease stress with systems. The truth about successful practice management is that it really is all about efficiency. Most dental practices have high levels of stress and …
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Turn implant patients into “brand ambassadors.”
Turn implant patients into “brand ambassadors.” Give these patients 1–3 certificates that will entitle the bearer to a free implant examination, including radiographs, at no-cost. Invite your patients …
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Learn to work better as a team.
Learn to work better as a team. Even the best teams can improve. To increase mutual respect, participate enthusiastically in off-site team activities like quarterly meetings, dinners, etc. Whitepaper …
