Educate all patients about the advantages of implant treatment. Even patients with a full set of teeth can help your practice increase implant production. If they’re informed about the benefits of …

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Performance Target: Implement 15 ongoing patient marketing strategies. A consistent marketing program requires more than just a few strategies. By using 15 strategies throughout the year, you’ll have …

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Advice to Administrative Staff Members – Dress to impress. Patients come to your practice for professional services, so attire that’s too casual or sloppy will send the wrong message. Doctors and …

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Offer outside financing as a payment option. Whenever patients need to pay a significant amount out of pocket for treatment, offer to put them in touch with a reputable finance company. While there is …

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For Practice Owners – Valuation Factor: The Lease. If you lease your office space, it can be a critical factor in practice valuation. A lease that expires within a year or two will reduce practice …

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Showcase the hygienist as a professional. Patients are more likely to value their hygiene appointment if they have been informed about the hygienist’s professional credentials. In conversations with …

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Display pictures of family members and friends around the office. Patients will feel closer to the doctor and team members if they get glimpses into your personal lives. Family portraits, snapshots …

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Establish deadlines for goals. When you set a goal, be sure to create a deadline for its completion as well. “Can our practice grow 15%?” isn’t as useful a goal as “Can our practice grow 15% in the …

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Don’t let patients leave without scheduling their next appointment. According to one of the founders of the Ritz Carlton, known for its outstanding customer service, the single most important factor …

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Watch for patients “un-asked questions”… and answer them. Many patients are hesitant to show their lack of knowledge, their fears or other personal issues regarding their oral health. Everyone on the …

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Stop reacting and start responding. Good leaders don’t simply react to what’s in front of them. They quickly assess the situation, design a proper response, and move on. Leaders who respond teach …

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Advice for the Doctor – Try not to react defensively to unfavorable social media reviews. The age-old advice to pause and take a deep breath before responding in confrontational situations certainly …

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