Give credit for good ideas. We all like to get credit for our suggestions and we don’t like it when people take credit for others’ thinking. Note the ideas expressed by other team members. If you talk …
Manage your online reputation.
Manage your online reputation. If you Google your practice, you may be surprised at what you see. Try to correct any negatives you find, because the internet is how most new patients will learn about …
Secure computers at the end of the day.
Secure computers at the end of the day. All practice computers should be shut down or locked when the office is closed to prevent any type of security breach. A running computer could give the wrong …
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For Practice Owners – Valuation Factor: Quality of Systems.
For Practice Owners – Valuation Factor: Quality of Systems. Dental practices with excellent systems merit a higher practice value. It’s a matter of sustainability. CEOs understand that sustained …
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What is your practice’s brand personality?
What is your practice’s brand personality? Market research indicates that people think of businesses, products and services in human terms. If your practice were a person, how would you describe him …
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Use scripting to raise your case acceptance rate.
Use scripting to raise your case acceptance rate. When presenting to patients, simplify complex subjects and translate clinical details into benefits. By mapping out the presentation with scripting, …
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Make a great first impression on patients.
Make a great first impression on patients. When new patients present to your office, they’ll judge your practice on the basis of the “feel” they get rather than on clinical factors. Whatever your role …
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Conduct procedural time studies
Conduct procedural time studies. If your practice hasn’t clocked how long various dental procedures take in the last couple of years, it’s time to check again. Incorrect scheduling can lead to large …
For Practice Owners – Valuation Factor: Profit.
For Practice Owners – Valuation Factor: Profit. Profit matters more than production for the purpose of valuation. A practice can have high production undercut by high overhead or poor collections, …
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Advice for the Front Desk Team – Make the first phone call count.
Advice for the Front Desk Team – Make the first phone call count. The new patient call is an essential marketing opportunity. In fact, if the callers are checking out different practices, it may well …
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Shake hands with patients.
Shake hands with patients. Upon meeting patients, shake hands—regardless of their age. This simple gesture creates a sense of connection, showing respect and encouraging trust. It’s especially …
Ask for testimonials.
Ask for testimonials. Encourage patients to send emails and letters to your office with their feedback and to post comments on social media and review sites. Positive statements from patients build …