Sell yourself in a positive way. You should have certain statements that you share with every parent and patient about your commitment to excellence and results as an orthodontic practice. …
Answer patient objections calmly.
Answer patient objections calmly. During case presentations, a patient will occasionally bring up objections to what you are saying. Never disagree. Just calmly answer the question and explain why …
If your production keeps increasing, you will always be successful.
If your production keeps increasing, you will always be successful. Production is the single most important factor to focus on for practice success. If it keeps increasing, your practice will always …
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Let patients know you care.
Let patients know you care. The best way for patients to know that you care is to tell them. A displayed quote such as “We truly care about every patient” goes a long way. …
It all starts with your professional relations coordinator.
It all starts with your professional relations coordinator. If you don’t have a professional relations coordinator (PRC) with at least 20 hours per week of time to carry out your referral marketing …
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Make your patients love you.
Make your patients love you. By implementing five-star customer service strategies, you will have parents and patients literally in love with your orthodontic practice. …
Do your systems have checklists?
Do your systems have checklists? Having excellent comprehensive systems is the number one factor in building successful dental practices. Having a checklist from those systems for the team to follow …
How would you rate yourself?
How would you rate yourself? At the end of each day, try asking yourself how you would score (0 to 10) the performance of your practice that day? This exercise will help you identify opportunities to …
Can you really improve your practice with no effort?
Can you really improve your practice with no effort? Of course not, and you knew that. But the effort can feel like fun when you’re achieving a vision and seeing results. So, it takes effort, but if …
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If you want to increase starts…
If you want to increase starts… One way to increase starts is to get to know every parent and patient on a personal level before performing orthodontic exams or explaining orthodontic treatment. …
Be ready to compete.
Be ready to compete. Orthodontics has more competition than it did in the past. The good news is that a strong strategized referral marketing program will overcome any level of competition. …
How do you develop new practice strategies?
How do you develop new practice strategies? You take the time to analyze practice data; interview yourself and others about where you want to go in the next five years; and define your strengths, …
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