Give a great goodbye. From a marketing standpoint it is critical to give every parent and patient a fantastic goodbye. Parents and patients will go back to referring doctors and comment on you and the …
Shake hands.
Shake hands. One great way to greet parents and patients when they come into your office is to stand up and shake hands. When you stand up you’re saying, “I like you and I’m glad to see you.” You’re …
Use your cell phone.
Use your cell phone. Cell phones can do amazing things. They can make calls, send texts, or emails. So there is no excuse not to be in consistent contact with your referring doctors. Thank them for a …
Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice.
Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice. What strategies has the practice used successfully in the last few years? Which ones need to be replaced? …
Treat every patient as an individual.
Treat every patient as an individual. Personalize every appointment. Levin Group recommends a technique called The Golden Ten. This is a process where the practice learns one or two new facts about …
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Referral Marketing Strategy Tip: Be patient with community marketing.
Referral Marketing Strategy Tip: Be patient with community marketing. Does marketing to the community work? Marketing is a hit or miss science that does not work every single time so you must be …
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If you find a certain administrative process frustrating, figure out how to change it.
If you find a certain administrative process frustrating, figure out how to change it. Even the best management systems develop bottlenecks. If you run into a snag in your work, think about why it’s …
Referral Marketing Strategy Tip: Evaluate your office.
Referral Marketing Strategy Tip: Evaluate your office. Your office decor says a lot to a patient about who you are and what they should expect. We recently met a practice that claimed to be …
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If you’re thinking about adding an insurance plan to your office start by doing an analysis.
If you’re thinking about adding an insurance plan to your office start by doing an analysis. Determine how many patients in your practice are already in the plan because their reimbursements will be …
Define how parents and patients think of your office.
Define how parents and patients think of your office. A strong practice identity establishes positive qualities about your ortho office in the minds of parents and patients. Those favorable …
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Referral Marketing Strategy Tip: Text referring doctors about their patients.
Referral Marketing Strategy Tip: Text referring doctors about their patients. Referring doctors want to know about their patients’ experience in your office. Send a text letting them know their …
For Practice Owners – Valuation Factor: Staff Longevity.
For Practice Owners – Valuation Factor: Staff Longevity. When team members have been with the practice for a long time, it suggests that they can provide continuity as your practice changes hands. It …
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