Referral Marketing Strategy Tip: Don’t forget about the referring practice staff. They love to have surprises such as food deliveries, gifts, or fun. Some practices have been amazed that when they …
Never disagree with angry parents or patients.
Never disagree with angry parents or patients. If a parent or patient has a problem you should listen, thank them for sharing the information, and then solve their problem regardless of whether they …
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Referral Marketing Strategy Tip: Let your marketing coordinator be the face of your practice.
Referral Marketing Strategy Tip: Let your marketing coordinator be the face of your practice. Your marketing coordinator is not just a delivery person. He or she is the liaison between the specialty …
Help patients with dental insurance.
Help patients with dental insurance. Parents and patients expect their dental practice to handle their insurance in the best way, get them the best financial results and explain whatever it is that …
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Advice for the Orthodontist – Set high expectations.
Advice for the Orthodontist – Set high expectations. Good leaders challenge their team members to reach their potential. Most people will excel when given challenges in small doses. Effective leaders …
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Don’t forget patients.
Don’t forget patients. Patients are important referral sources for specially practices. Not all patients are able to refer friends or family to certain specialties, but they do talk to other people, …
Advice for the Dentist – Start saving as early as possible.
Advice for the Dentist – Start saving as early as possible. Work with a financial advisor to balance your debt payments and savings for retirement. Even a small amount put into retirement savings at …
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Show appreciation.
Show appreciation. Never end a call or meeting with a referring doctor without thanking them for referrals. Letting referring doctors them know you appreciate them and recognize that you have some …
Never ignore parents and patients.
Never ignore parents and patients. One customer service mistake you never want to make is to ignore parents and patients when they walk in the office. Dental practices are very busy places, however …
Improve your customer service.
Improve your customer service. There’s no question that outstanding customer service leads to higher customer satisfaction which in turn always leads to higher revenue, profit, referrals, and repeat …
Give a great goodbye.
Give a great goodbye. From a marketing standpoint it is critical to give every parent and patient a fantastic goodbye. Parents and patients will go back to referring doctors and comment on you and the …
Shake hands.
Shake hands. One great way to greet parents and patients when they come into your office is to stand up and shake hands. When you stand up you’re saying, “I like you and I’m glad to see you.” You’re …
