Monitor all cash flow carefully. Effective financial management depends on knowing exactly where the practice’s money comes from and where it goes. Track all collections, purchases and expenses. …
Consider supporting a charity.
Consider supporting a charity. Most big companies today champion a cause in a very visible way. The National Football League, for example, promotes breast cancer awareness during the month of October. …
Be prepared to answer patients’ questions.
Be prepared to answer patients’ questions. If patients want to know more about the recommended procedure, take the time to inform and, if need be, reassure them. Anticipate questions, and use …
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One-Day Rule – Reducing cancellations and no-shows.
One-Day Rule – Reducing cancellations and no-shows. Missed appointments create non-productive gaps in the schedule, so it pays to “train” parents and patients to value appointments and show up as …
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Track observation patients.
Track observation patients. If an observation patient misses an appointment, a staff member should reschedule it within 24 hours. Failure to take this simple step allows ortho candidates to be lost to …
Manage your online reputation.
Manage your online reputation. If you Google your practice, you may be surprised at what you see. Try to correct any negatives you find, because the internet is how most new patients will learn about …
When there’s friction between you and another team member, collaborate on a solution.
When there’s friction between you and another team member, collaborate on a solution. Conflict is natural in any workplace, but it can cause harmful stress. Get together with the other person quickly …
Make time for spring cleaning.
Make time for spring cleaning. Closets and storage areas are magnets for discontinued products, outdated supplies and broken equipment. By going through storage areas semiannually, practices can free …
Increase parent and patient referrals.
Increase parent and patient referrals. Successful patient marketing includes the use of contests, patient and parent testimonials, scripting and brochures. Levin Group’s target is for ortho practices …
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What’s your practice’s brand personality?
What’s your practice’s brand personality? Many marketers help define their brand by answering this question: If your company or product were a person, how would you describe him or her? Shy or …
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Scripting makes communication easier.
Scripting makes communication easier. The best way to feel confident when speaking to parents and patients is to use scripts as guidelines. Scripting enables team members to say the right things at …
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Keep patients extremely comfortable during treatment.
Keep patients extremely comfortable during treatment. Comfort and convenience matter to patients. Provide them with special amenities like beverages, blankets, pillows and magazines. All these …
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