Increasing Practice Production Every Year
Why do you need referral marketing? In our most recent national orthodontic survey, we found that referrals have slowed just a bit in orthodontic practices. Maintaining a strong orthodontic referral …
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Excellence still counts. The best practices focus on excellence. Excellence is about doing your best for every patient, every day, and every time. How Would You Like to Have Excellent Customer …
Start your day with something positive. In this case, we mean saying something positive to colleagues and coworkers. A positive person can lift up everyone else in the practice. …
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Organize the work. We still find that many team members have not been guided as to how to properly organize their work. When work is organized with systems and checklists, the results are bound to be …
They’re not really buying brackets, wires, or plastic. Keep in mind that patients are not buying the product you sell. They are buying a beautiful smile so maintain your focus around that concept. …
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Do you really care about each other? It is just as important to treat the team and each other the same way you treat patients. Both are essential to the success of your practice. JUST …
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You need an insurance system. Reimbursements from dental insurance can vary in results for the practice by as much as 25% depending on how you run your insurance system. There are many factors, but if …
Capture the new patient with systems and scripting. Up to 16 percent of potential new patients in many practices never schedule an appointment. The key is in the scripting and language used to build …
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Systems take time. Too many practices try to update or upgrade their internal operational systems all at once and this usually doesn’t work. It takes at least a year to redo the major systems in a …
Get up to date. Orthodontics is getting more competitive. Make sure all your scripting for interactions, such as new patient phone calls, appointments, and patient consults, are scripted at the …
Streamline your treatment coordinator (TC) process. If you cannot literally draw a map of the steps of your TC process in exact order, you may not have one. …
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Raise your fees. Keeping your fees lower to retain patients and attract referrals does not work. Instead, improve your customer service and create an incredible patient experience and raise your fees …
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